|
Article marketing is described by many as the easiest and most cost effective method to generate free traffic, regular, targeted traffic to your site.
If article marketing is that easy, then why isn’t everybody experiencing massive success through their article marketing efforts and why do so many people post a few articles and then move on, discounting their online marketing strategy as moot?
And the Winner is..
The number 1 reason why authors fail, who are using article marketing as a promotional and sales lead generation tool for their websites, is lack of preparation.
1. No article preparation or outlines 2. Little or no research into the topic they are planning writing about 3. No forethought for, or pre-registration with the article site/s they will submit and how they will submit or understanding of the different article sites requirements. 4. No time spent on crafting the perfect bio box and resource box 5. No understanding or time spent researching link strategies.
If you are guilty of any one of these 5 deadly article marketing sins, and you know who you are…be honest, then there is an area you can improve to make the most of your article marketing and online marketing strategy.
#1 => Article Outline I like to start by making a list of key points that I want to convey in an article, brainstorm words or phrases that will grab the readers attention , how to keep that attention and then how to wrap it nicely, by referencing the introduction and body back into the conclusion.
So many articles are the same on these sites that introducing a little humour or reference to current events adds interest and value. This process may take a minute or thirty depending on how much you have previously researched the topic or how much you believe in the article.
If you are struggling for an outline, forget it and think of a different subject or do some more research.
#2 => Article Research - FOCUS I like to browse the internet and magazine racks, yes…actual paper magazines, for those subjects I am interesting in writing about. Not because I want to plagiarize or steal their ideas but to understand other points of view, current events, find phrases or concepts I am not familiar with to continue that exploration.
Of course you can lose hours doing this so be sure to have a few article ideas outlined before you start on your research journey. I find that a simple phrase, sentence or concept form others work can inspire you to develop those concepts further and research that spark from another into something original from yourself.
#3 => Article Submission Sites
Let’s be clear if you are into online marketing, and in particular Article Marketing as a key part of that online marketing strategy you want to get your article submitted to as many sites as possible.
You need your article to be picked up by other sites which are desperate for good articles with real research, good structure and some originality or originally and uniquely written.
To get you literary masterpiece online you have to submit it, but to how many? Is 20 submissions twice a week sufficient to start back-linking and generating traffic? Do I need 10 times that number to really work the system?
There are no hard and fast rules on this but you should make these decision and have all of the pre-registrations and member profiles, and passwords neatly in a pile so that the moment you have finished typing you submit start the submission slog.
Doing this manually for 20 or 200 sites is boring! It’s a massive waste of time! It’s the part of Article marketing that I abhor.
There are 2 solutions to this that I have found.
1. Get into RoboForm. (http://www.roboform.com/ ) => Note no Affiliate Link here! <= It stores all your passwords and works much like a the favorites in your browser. Just use this as your favorites or bookmark manager and it can automatically navigate to the login page of the article site, complete the login details and press submit for you from a single click.
This is a massive time saver for all your password accounts. It works best on PC, but they have an online version for your MAC now as well. I run both so I can sync my PC to my online and the access all the passwords when Im on my MAC too!
2. Taking this automation up a level, and if you aim to submit to hundreds of article sites you going to need to automate the entire process or pay your children and their friends pennies to do this for you!
The latest and greatest Automated Article Submitters can store all of your Article site passwords, some even sign up for you if you’re not a member of a site, and then automatically submit your articles with bios, summaries, keywords and all the other necessary components for submission.
Seriously, the price these submitters sell for you will make your money back on the 1st article you submit with the software. All the time you save thereafter is a massive leverage win and provides an enormous boost to both the productivity of your business as well as your online marketing strategys effectiveness.
#4 => After the Article Author Speech Bubble: => Great, I finished my article now let me tell you all about me!
Readers Bubble: => Im sorry buddy, really I am, but I’ve just given you 5 minutes and I can give you a few more seconds, but I noticed a great headline just under yours that I want to follow and my twitters going off and Im really just doing some research whilst Im taking a break from setting up my roboform.
Ahh...do you remember why you are doing this Article Marketing thing? That’s right to generate traffic and have readers bond with you.
Tell them what you got, tell them where to get it, and make sure its good. 1 or 2 links maximum, 1 or 2 sentences maximum all nicely sugar coated with your links to something better. Short and sweet!
#5 => Article Link Strategy
Getting a little long in the tooth now with this article so Ill keep this part short. There are 2 core premises to your link strategy.
a) You are auto submitting to hundreds of sites to build an Article Real Estate Empire and they are all pointing back to your money site. b) You are using links in your articles to provide real value to your loyal readers AND you are utilizing your bio box to gently direct them to your website for their free report, newsletter, software trial and so on.
Online marketing strategies don’t get any easier than this. Set all of this up once before you start the writing process. Don’t let those articles build up on your desktop like old inventory that a shopkeeper cant sell anymore. Get them online.
And Now I'd like to invite you to get your Guide To Article Marketing: =>
www.ArticleMarketing-Reviews.Com
About the Author:
Simon J Richardson has been online for over 10 years, developing commercial websites and shopping carts professionally. His latest web ventures educate Internet Marketers on the complexities, advantages and benefits of Article Marketing by providing resources and techniques to maximize their Article Marketing activities.
|
|
SIGN
UP FOR FREE
