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Keep in mind that beautifying your restaurant alone isn’t going to help you increase or at least maintain a steady sale for your business. You have to improve your services, advertising techniques and marketing strategies so your customers continue to patronize and spread the word about your service.
The first place where you want to market your restaurant and endorse your good food is at the hotels. This is one place where many newcomers, both travelers and foreigners stay most of the time and since they don’t know much about the place and good spot where to dine, make an arrangement with the hotel managers to include your restaurant, address and phone number on their ‘Attraction’ list. If possible, distribute your own ads and menus in the hotel rooms and lobby area. This way, for sure, you will get you customers all year round.
Another effective way of getting customers’ attention is to sell gift certificates. Be sure you sell your certificates in different range of amount so your buyers can decide how much they want to spend. Gift certificates allow users to try the service and food of your restaurant risk-free since the certificate has already been paid for them to consume. Just continue this trend and eventually, before you know it, you’ll get an increase in your sales just through the gift certificates.
And lastly, a good way of harvesting customers everyday is to offer a ‘happy hour promo’. This means your customers, after work, can hang out in your restaurant while they enjoy good music with friends and a good deal. The idea here is to offer drinks in a low price and even offer free drinks once a certain number of drinks have been consumed by a customer(s). You can also offer finger food at an affordable price together with the drink to maximize the ‘happy hour’ for everybody.
She is a writer for
restaurant-business-secrets.com which has Restaurant Secrets and other free
Marketing Books.
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