ASA approves Ladbrokes ad

A television advertisement for Ladbrokes does not glamorise gambling, despite featuring a number of famous faces.

Such is the verdict of the Advertising Standards Agency (ASA), which has received a number of complaints about the bookmaker's latest campaign.

The company - which also runs online casino games - shows ex-footballers such as Ian Wright and Ally McCoist in a 'greasy spoon' cafe chatting about placing bets.

But the ASA decided that the commercials are well aimed at an older audience and are unlikely to appeal to children.

The verdict could prove important as Ladbrokes is the first major industry name to advertise following a relaxation in the laws guiding what can be shown on television.

Meanwhile, fans of online casino games could also be interested to hear that games of chance appeal to an older generation than most other types of website.

In a recent survey from internet analyst Nielsen, the National Lottery website was found to have an average viewer's age of 44.9 years - the second-highest of any of the sites covered.

A television advertisement for Ladbrokes does not glamorise gambling, despite featuring a number of famous faces. Such is the verdict of the Advertising Standards Agency (ASA), which has received a number of complaints about the bookmaker's latest campaign. The company - which also runs online casino games - shows ex-footballers such as Ian Wright and Ally McCoist in a 'greasy spoon' cafe chatting about placing bets. But the ASA decided that the commercials are well aimed at an older audience and are unlikely to appeal to children. The verdict could prove important as Ladbrokes is the first major industry name to advertise following a relaxation in the laws guiding what can be shown on television. Meanwhile, fans of online casino games could also be interested to hear that games of chance appeal to an older generation than most other types of website. In a recent survey from internet analyst Nielsen, the National Lottery website was found to have an average viewer's age of 44.9 years - the second-highest of any of the sites covered.

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