Americana In A Bottle: The Ordinary Becomes Collectible

It is no longer only the memories and history associated with Coca-Cola bottles however that encourages the collector’s desire. Special edition bottles have also been, and continue to be, specifically created to commemorate places and events. In limited supply, the demand for these special collectible soda bottles and particularly the unique bottle carriers, (most often quickly discarded by the average consumer once the sodas are safely home) rises significantly creating collectible value based simply on their limited numbers. Commemorative editions, such as the 1984 Los Angeles Olympic bottle, or the Big Drive of ’89 Montana bottle or the more recent six-pack of 2006 Academy Awards Diet Coke are also only released geographically, making them even more specialized and therefore, valued.

Coca-Cola bottles tell a story of Americana and a story of making something special out of the ordinary. Coca-Cola drinkers share over 100 years of thirst-quenching memories. It has been with us through personal events and more significant times in recent history. While writing this article I asked a group of friends “do you have memories of Coke from your childhood?” Four faces immediately smiled and nodded back at me. Perhaps Coca-Cola’s original owners Dr. John Stith Pemberton and his partner, Frank M. Robinson were on to something even bigger than they realized all those years ago, it’s quite possible that they really did capture time in a bottle.

Bob Zurn and his wife Joyce are surrounded by Coca-cola bottles! They own and operate Cola Corner, the leading online provider of Coca-Cola collectibles with a 3500 sq ft retail location in Southern California. Cola Corner offers over 900 new and vintage Coca-Cola Collectibles.

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