Busting Networking's Biggest Myths

Some of the common ideas examined in the pages of "Truth or Delusion?" include:

• Networking is a fad. (Delusion)

• If you provide good customer service, people will care about you. (Delusion)

• You can network anywhere, anytime, on any occasion-even at a funeral. (Truth)

• There is an unlimited amount of referrals. (Truth)

• To be good at networking, you have to be a real "people person." (Delusion)

• When you give referrals to others, you can expect them to give referrals to you. (Delusion)

Throughout the book, the authors provide real-life examples from their clients' and their own professional experiences, and give readers action steps they can follow to incorporate effective networking tactics into their own business strategies.

The book draws from the knowledge and experience of three of the world's foremost experts in the field of business referrals-Dr. Misner is the founder and chairman of BNI (Business Network International), the largest business-networking organization in the world, which generates millions of referrals a year resulting in billions of dollars' worth of business for its members.

Networking is not a get-rich-quick scheme; it's about cultivating relationships to help build your career or business. If you keep this in mind, you can network anywhere, anytime, on any occasion-even at a funeral!

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