Calling Cards – A Forget-me-not For An Entrepreneur.

Calling cards started in antiquity and would be used by aristocracy. They were originally visiting cards, simply used to state a person’s name and introduce them rather than advertise business. The servants of a card owner would give the card to the household staff of the recipient. They had a status as a tool of etiquette and proudly displayed coats of arms and used fine printing techniques and elegant script. They serve a second purpose of providing a list of those who had visited a person or as a contacts directory. Later on they increasingly became the tool of merchants who to this day give out the cards as cheap advertising. The cards may have a map to the shop and may, particularly with nightclubs, be redeemable for a service such as cheaper entry or a free drink. The distinction between a business card and a visiting card is largely ignored except in a few social circles. To some, leaving a business card instead of a visiting card or vice versa is a breach of etiquette.
Calling cards are often of high quality and may have a colour photograph of the individual. They are usually the size of a credit card but variations occur. There are even CD-ROM business cards, essentially a small CD in the shape of a normal business card. Apart from the normal details on the front they can be accessed by a computer’s CD drive, allowing the individual or company to put a variety of information on it. They can display video, images and have links to websites and other online documents. These cards are still in low circulation.

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