Car-shopping Survey

• 91 percent of new-car purchasers were satisfied (extremely, very or somewhat) with their purchase experience. In most cases, consumers only visited multiple dealerships to compare prices;

• Minority vs. nonminority overall shopping experiences remain positive, with minorities beginning to surpass nonminorities, 85 percent versus 84 percent;

• There is improved satisfaction with financing, particularly among minorities; and

• Women rate the purchase experience highly (92 percent extremely, very or somewhat satisfied with their overall experience) and exhibit confidence in buying vehicles.

For more survey results, visit www.autoretailing.org. For most consumers, buying a new car remains a satisfying experience.

Article Source: http://www.thearticleinsiders.com