Celebrity Fragrances: Selling Across The Spectrum

In the celebrity fragrance market, Jennifer Lopez is a prolific perfume designer, with several scents, each theoretically connected to an aspect of J Lo’s lifestyle and passions. Still was introduced in 2003. It is a floral scent of freesia, honeysuckle, orange flower, rose, and jasmine. The floral fragrances are complemented by an eclectic mix of scents like sake, earl grey, and white pepper. Miami Glow is more of a fruity scent, with coconut, pink grapefruit, passion fruit, and black currant, that also has some floral scents of orange flower and heliotrope. Finally, the sweetness is tempered a bit by amber, musk and wood. Her newest scent, Live Luxe, is meant to embody the feelings Lopez has about dancing, as well as her passion for all things luxurious. It has peach, pear, apple, and melon scents, along with freesia and honeysuckle, as well as sandalwood, vanilla, and musk.
Jessica Simpson appears to be cashing in on her reputation as a sweetie with her Dessert Treats beauty line, which includes fragrances that smell like your favorite sugary treats. Her two perfumes are Candy and Cupcake, while her other beauty products come in scents such as banana split, bubble gum, and creamsicle. They are apparently all edible as well and taste just like their names.

Britney Spears has used her provocative image to market her fragrances, Curious and Fantasy. Curious was Britney’s first perfume, and it is a floral featuring the magnolia from Spears’ home state of Louisiana, along with vanilla and musk. Curious In Control is a darker and more complex fragrance, with essences of orchid, crème brulee, and black vanilla bean. Fantasy, marketed as a sort of love potion, is a fruitier scent, with lychee fruit, quince, and kiwi. The heart scents are sweet, with flavor of cupcake, and chocolate orchid. The scent is rounded out with musk and woods.

He writes about Perfumania Coupons, FragranceNet Coupons and Coupons

Article Source: http://www.thearticleinsiders.com