Common Marketing Misconceptions That Shouldn't Be Adopted As True

Pick individual randomly in the streets, shopping malls or those relaxing in parks, and ask them to give their opinions about what marketing simply means. You will be surprised as to how intelligently their answers will be. Everybody seems to know what marketing entails. The world is full of marketing experts; they will make remarkable opinions with confidence, even though most of them are neither marketing professionals nor anything close to marketing. There are several and frequent misconception that individual holds regarding marketing that should never be adopted.

Irrelevant definition of the term Marketing

This is the most misconceived concept about marketing. When asked to define marketing, there is always a general mistake of mixing and confusing marketing with Public Relations, Advertising, or Media Planning. Despite of the ever changing and dynamism of Marketing concepts, many people still cannot clearly understand and give the best definitions of what Marketing really. What the normal call marketing its extreme manifestations. Many individual understand Marketing as an artistic field, where you only need to be creative and hence come up with a memorable advert to put your idea across.

Many confuse marketing with Communication; this is another common misconception about marketing. It has been mistaken that it is the marketing professionals who should be responsible in creating product advertisements, logos and product slogans. This is mere top of the iceberg, what they forget is that there is a product, a price and a distribution strategy that need to be developed before thinking of advertising.

Poor understanding of the role of the marketer

There is this misconception that marketers are a must have within a company, this absolutely true, what they normally forget is allocating definite roles for the marketers. This results to marketers carrying out a little of almost everything; from Marketing, Advertising, Public Relations, and Customer Care to Account Management. In some incidents the marketer is given too much power to the extend of eclipsing the entire company operations.

Improper market Segmentation

Many marketing organizations tend to misconceive the idea behind market, product or geographical segmentation. This occurs despite the fact that there exist several resources and consulting services that can be incorporated at researching the consumers' base.

Marketing segmentation is done shallowly and normally at small-business level. Participating in Marketing just for the sake of it;

this is the most common negative attitude carried by too many people, the worst culprits being small business owners. Most undertake marketing initiatives simply because everyone else does it, some marketing consultants said it is necessary, or simply because it is the current in thing in the market.

What should be known is that marketing is neither an art nor a science, even thought it does sometimes employ certain aspects of creativity and operates in minimum realms. Marketing is also not for everyone and should not to be performed regardless of the circumstances around the business. Marketing is important and so is everything else in the company: the production department should be questioned about functional faults in a product, and if the product is failing to make the required sales for reasons beyond production, the Marketing department should take the blame.

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