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The following paragraphs summarize the work of network marketing experts who are completely familiar with all the aspects of network marketing. Heed their advice to avoid any network marketing surprises.
Email marketing isn`t always what it`s cracked up to be.
At least when it comes to network marketing. It`s still
effective. It`s still inexpensive.
But the results just aren`t as high as they used to be.
All those email filters. Over quota inboxes, and just plain
competition. Those mlm leads you bought are just not reading
your messages.
Even if they are double optin. Even the leads that have been
prequalified. Even the ones that were phone surveyed.
Yes, they wanted information about network marketing. They
really did. But they are getting much more email than they
expected. So they start ignoring it, if they get it.
But not to worry.
Anyone with a calculator can figure out that if you buy "x"
amount of leads and put them in an autoresponder, "y" amount
of prospects will join your business. Pretty much day in and
day out.
You`ve heard the saying: "It`s a numbers game". So let`s get
bigger numbers.
There are many factors involved when a person actually decides
to join you and your business. But two of them are trust and
timing.
When someone joins your business without getting to know you,
that`s timing. Timing rarely happens. Our leads, even our hot
prospects, are so busy they just don`t have time to start
today.
Tomorrow. or next week, month... Whatever. But not today.
Maybe they are having a bad hair day. The wife is yelling, or
they got chewed out by their boss. But for whatever reason, the
day your email arrives in their inbox...
That is not the right day. Maybe the next letter will be, if
they read it.
Don`t settle for "if".
Those of you not familiar with the latest on network marketing now have at least a basic understanding. But there's more to come.
Offer them a free newsletter. Offer them something they
will want to read. With a newsletter you can build a
relationship with your leads. You can be at the right place
(their inbox) at the right time.
There are many networkers doing this and having great success.
But let`s take this a step further.
MLM newsletters about making money in a business, or on the
Internet are effective. But there are tons of them already.
You will get some of your leads to subscribe to that type of
newsletter. But that will only capture the interest of one
particular group.
What else can you offer?
What are your hobbies? What experience do you have that others
would want to know about?
Just about anything.
For example are you a good golfer? You could start a
newsletter offering golfing tips. Or how to deal with teens.
Or dieting or any other interest you have.
Anything that interests you will interest someone else. And
if it is interesting, your leads are more likely to read it.
Writing about something you enjoy is easy. No sales letter is
required. Write your golfing tips as if you were explaining to
your best friend how to improve their game.
Write as if you were telling your sister how to deal with her
teenager. Write as if you were...
You get the idea. Spend a weekend and write up a few articles
on your favorite subject and put them in an autoresponder.
Offer your newsletter to your leads. Be a real person to them.
Develop trust. Make them feel you are there *for* them. And
once in awhile "mention" about your business.
Repeat this with a newsletter on a different topic and create
even more relationships. Being at the right place at the right
time with even more people.
I hope that reading the above information was both enjoyable and educational for you. Your learning process should be ongoing--the more you understand about any subject, the more you will be able to share with others.
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