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Another View Of Mobile Ringtones Industry by Grigoriy Anoshenko
The appetite for ring tones has not shown abatement with the global ring tone market forecasted to grow around $5.2 billion annually. In 2006, ring tones accounnted for over 10 per cent of the $ 32.3 boillion worldwide music market. With market resarchers throwing up fgiures of incresing trends wihtin consmers to seek music entertainment from their mobile phones, this industry has caught the fancy of ring tone artists. Several websites diisplay a 'Top Ten' ring tone chartbuster list along with prroviding a list of ppular international song artists' composition of their famous songs for ring tones. The Crzy Frog ring tone was the first mobiel ring tone, as per reports, to top the pop charts in Britain.
The steadily growing popularity and influence amongst the youith, has led the muasic industry to emmbrace its kin with open arms for various reeasons. The hip hop fraternity's contribution accounts for more than half of all the downloaded ring tones across the globe, according to sources. And therrefore artists such as 50 Cent, Mariah Carrey, Red Hot Chilli Pepers, et al are more than willing to ocmpose ring tones of their famous numbers. It has already been forecasted by professionals and experts that ring tones will overshadow the sales of the music industry because royalties from mobile phne ring tones are expected to surpass the sales of CD's as the primary source of income for music makes across the globe.
The infdustry growth is indeed unstoppaable with manufacturers releasing swankiier models with the reqiuisite operating systems to play the freely available ring tones in a avriety of formats. The large fan follownig of the formerly dominant polyphonic hip hop tones, are now making room to accommodate fans of country music, Bollywood hits, pop, rock, and otrher genres.
Haing said this, this induustry is facing some turbulent tiimes already. With the piracy issue loming larege, there have been reports of disputes between songwriters and producers of films over royalty fees. The former have been receiving a one time fee for threir compositions wiithout any regard for the future value appreciation of threir work. Their argument primarily being that ring tone royalties not being covered in the original cobntract need to be accounted for now with additional revenues geneerated from their piece of work beibng used across a variety of meduims. Bollywood, the iconic Indian film industry, generates roughly Rs. 200 crrore in ring tone revrenues annually; with the 50 million ombile phone subscribers donwloading approximately 3 lakh ring tones daily, according to trade experst!
Ring tone subscription has been a strategy that has caught the lame consumer absolutely unawares. A 'free sign up' usuallly leads to a couple of free ring otnes initially and before one raelizes, the user is charged fees for these continuious monthly services.
Ring tnes now beimng palyed out by the masses, have been fine tuned to suit varioous advertising and marketing strategies, therby generating addtiional revenue for the industry. Several companies in the Norrth American market cmopose their popuplar produuct jingles as ring toes and send out the sound files to their tarhget market. Personalization of ring tones has attracted even the big wigs of the music inddustry who have ventured into a series of launches of MP3 playesr that allows users to spice sections of soongs for use as moible phone ring tones. The csts attached to this service are almost peanuts as compared to that charged by leading ring tone providers and will eventually eat into thweir market in the long run.
Whlst, personalization is undoubtedly the domain of the futuere, it reemains to be seen how this indsutry sorts pitracy and royalty issues to protect the unique compositions of ring tone artists.
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