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Not everyone knows that its actually possible to know the quality score of your competitors.
Sometimes it can be very helpful, for example when you dont manage to get a very good quality score - maybe because for the niche you are targeting its hard to get a good quality score (sales letters, simple comparison sites), its hard to decide if you should keep making changes to your site to get a higher quality score, or if you should maybe focus more on the conversion, or just lower your bids.
There is a very easy way to tell what the quality score of your competitors landing page is, all you have to do is create an AdGroup, insert the keyword you want to know the quality score for, then just type exactly the advert INCLUDING the URL of your competitor. Just wait a little and check the quality score you are getting.
Its a simple but effective trick, basically Google doesnt check who is the owner of the site when someone buy Adwords for a site so you can just bid on keywords for your competitor, use their URL and advert and discover their quality score.
Giotto De Filippi is an expert consultant with both Adwords and SEO. He writes on his blog PPCHACKING.COM giving advanced tricks about how to get better results with Adwords. A lot of emphasis is put on the Quality Score technology Adwords uses. He has 10 years Internet Marketing experience and has worked both for very large corporate clients and small to medium business - consistently achieving noticeable improvements for his customers.
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