Discovering your competitor’s AdWords keywords

There is an easy way to discover which keywords your competitor is bidding on.
This service called semrush.com allows you to type your competitors url and itll find the keywords they are purchasing on AdWords.
The way it works is that they have a crawler and a large database of keywords and they just query Google for all those keywords.
So the first difference will be that youll not know what your competitors are actually buying, but rather for which search queries they are showing (which actually is more important anyway).
To use it for AdWords you use your competitors URL followed by (by adwords).
So lets try: google.com (by adwords).
Here we can see all the keywords google.com is showing for:

Giotto De Filippi is an expert consultant with both Adwords and SEO. He writes on his blog PPCHACKING.COM giving advanced tricks about how to get better results with Adwords. A lot of emphasis is put on the Quality Score technology Adwords uses. He has 10 years Internet Marketing experience and has worked both for very large corporate clients and small to medium business - consistently achieving noticeable improvements for his customers.

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