Don't See Your Marketing Efforts End Up in the Garbage, Hide Cash in Your Wallet Instead

Managing a small business can be annoying now and then. Besides the daily burden of every industry, there are the snags of shifting technology, customer retention, as well as a seemingly inexhaustible torrent of competitors clearly waiting to pilfer devoted customers away. In the cut-throat commercial environment, innovation in addition to uniqueness certainly count. A booming advertising campaign can indicate the difference between holding onto your clients and watching them walk straight into your competitor's awaiting arms.

Though advertising is a must, using the same direct mailing continuously can become boring. If, you want your ad campaign to stand out from the crowd, find new and exciting direct mail ideas that will stick in the minds of your potential customers.

The wallet-mailer is a novel idea that has grown in popularity recently. It looks like a wallet, contains fake money with your company's logo and other information, and also includes fake credit cards and space for more material about your business. Since potential customers will look into something that looks interesting before opening the rest of their mail, your business is likely to benefit from additional attention.

Wallet-mailers make an excellent way to reward your existing customers for their loyalties. If you include coupons and promise referral bonuses, your customers will spread the word about your business, whatever it is. By tailoring the contents of the wallet mailer to your company and current offers, you will ensure that customers know that your appreciate their business and that you'd like to see them again.

Be careful while targeting new customers with direct mailers. The question to ask is this: Will a potential lead even open a piece of mail from a business that he knows nothing about? To convert a lead into a customer, engage his or her attention with an eye-catching sales letter.

But if you send wallet-mailers packed full of coupons that look like money, the chances are good that your potential customers will be so intrigued that they will at least open it up to see what's inside. The curiosity alone will drive your potential customer to play around with the mailer and see what you're trying to sell them. And once they've seen the great offer you're sending them, they're already halfway to becoming a new customer.

Direct mailers have been coming up with new and inventive ways to get people's attention forever, but the wallet-mailer is newest interesting medium. The range of possibilities for what you put on the bills in your wallets is limited only by your own creativity. Feel free to be as direct and serious as you'd like, or as silly and whimsical. So, use the wallet-mailer to contact your existing customers or to contact new ones, and get ready for all the business coming in.

To see the wallet mailer direct mail insert visit wallet-mailer.com. Daiv Russell does web marketing copywriting for Envision Software. Our 4C formula for web marketing success is available for download.

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