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Using an email marketing program in conjunction with Search Engine Optimization (SEO) is a cost effective strategy to increase your client base and brand awareness while the economy continues to suffer. As an owner and operator of a small, medium or large business, using the following three step process will help you whether the economic storm. And when the economy has its upswing, you'll be in better standing to earn greater profits.
Step 1: Search Engine Optimization
Using SEO will bring potential clients to your website, where they can directly opt-in to receive promotions and newsletters from your email marketing program.
But what is SEO?
Search Engine Optimization is a method of getting recognized or noticed by major search engines like Google and Yahoo. This way, when people are typing in keywords associated to the products that you sell or functions of your business, your website will appear as one of the most relevant for those keywords. Search engines are designed so that the most relevant pages appear when someone types in words they are searching for. So, if your company appears on the first page for any keywords that people are searching for, it is far more likely that people will visit your site.
It is worth spending some money to hire an SEO company to do this for you, or to do the research and discover how to be successful doing SEO by yourself. In essence, the more people that visit your site, the more people you will be getting to discover your company, and subsequently sign up for your email marketing program newsletters and promotions.
Step 2: Email Marketing Web Sign-up Boxes
The highest ranked email marketing programs will offer you a web sign-up box free of charge. This allows your site visitors to sign-up for your email marketing program promotions and newsletters, populating your email marketing program account with the subscribers' email addresses. Because your efforts in SEO have brought a greater number of people to your website, you will have a greater number of new customers signing up to receive your promotions and newsletters. And, if your promotions are really enticing, you will have an even larger percentage of people signing up.
Step 3: Email Marketing programs expanding your client base, driving repeat business and increasing brand awareness.
Your email marketing program newsletters and promotions will help you achieve new sign ups, but will also aide you in retaining your current clients, and increase your brand awareness in their minds. It is no secret that marketing for current customers costs much less than marketing to new clients. You've already gotten their attention once before, so getting them to come back doesn't take that much convincing. By sending out your email marketing program newsletters and promotions, you are approaching your customers with discounts or information, therefore showing them that they are valued customers. By showing customers that they are important to you, you ensure that they will come back and remember your brand more clearly.
These three simple steps will help you through tough economic times by using an email marketing program in conjunction with a successful SEO campaign. It is cost effective and the return on investment is unprecedented. It is time to start using email marketing and SEO to your advantage.
Robert Burko is CEO of Elite Email, the complete email marketing program package used by small, medium and large businesses around the world. You can deploy a comprehensive email marketing software strategy for small, medium and large businesses with a no-risk free trial. Start harnessing the power of email marketing today!
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