|
Why is Campbell's Labels for Education focusing on fitness? It's simple. Physical fitness is critical to children's growth and development, yet it's becoming less of a priority in schools. According to Action for Healthy Kids (2002), only 4 percent of states require recess, the most fundamental source of activity.
"Children are better able to learn and achieve when they are given the opportunity to be physically active during the school day," said Anna Weselak, PTA national president. "PTA and Campbell strongly believe in families, schools, and communities working together. We are thrilled to join forces to raise the profile of this important cause and provide both the motivation and the tools to take action."
Campbell's Labels for Education allows parents, teachers and students to collect proofs of purchase from eligible Campbell brands to earn points towards free merchandise for their schools. Over the last 30 years the program has awarded more than $105 million in educational tools-from computers to musical instruments to physical education equipment-to participating schools nationwide.
This year, the program is easier and faster. Schools only need to clip the UPC code from specially marked packages instead of saving the whole label. And to help schools boost their points savings, 150 different products are now worth five points each, including Campbell's microwavable soup bowls, Pepperidge Farm Goldfish crackers and V8 Splash beverages.
|
|
SIGN
UP FOR FREE
