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The internet and search engines continue to evolve on a daily, weekly and yearly basis. A lot of what is changing is the way we are starting to measure SEO success. Currently, owners track their sites by tracking their traffic, following conversions, and ROI. These are important in every marketing and business website. The web is going to continue to be more prevalent and consumers will shop and do business more and more online.
There are new changes coming and Google is always on the forefront of cutting edge technology.
Google has recently received a patent offering the possibility to personalize the language of serach results. This means Google will be changing their search results based on language. Google added, "Customized based on recent search activity," to the top right hand corner of search results. Not only that, but Google will base results on your location and your recent activity when you are signed in to your Google Account. This makes the results more relevant and personal.
The reason this will affect business is because as Google works to get your seraching expericne more personalized, no longer will top rankings or certain keywords will no longer be relevant.
What this means for businesses is that although there may be less traffic on their websites, consumers that visit a certain sites are potentially more qualified to be involved in their business. Because the site they are clicking on, showed because it was personalized to them because of their interest and their location.
Other things Google is trying to do to make their search engine more personal is to focus on user's intent. Different sites will come up whether they are doing research, buying products, or looking for something particular in their neighborhood. Sites will change is the user is in a new location or using a different IP address.
How this affects you, is that you should start focusing your web site on your ideal consumer. Talk to employees, have your consumers take surveys and find out what they like about your site. Find out how you can make you business web site more user friendly and above all else keep your consumers happy.
Do not continue to base your web site statistics on search engine rankings, these are going to become more and more irrelevant. Continue to focus on ROI, the conversions for your website, and keep focused on overall traffic.
As the internet continues to grow and at the same time become more defined to users personally. It is going to continue to change and the same old things will no longer work and you will be left in the dust by your competitors. You need to stay ahead of the game and continue to improve your website as you continue to improve your work. Because to keep the bottom line up, you can't have one without the other.
SEOSapien is a SEO Company providing affordable and guaranteed search engine optimization services. Visit Google s Search Personalization.
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