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Viral videos have been responsible for some of the greatest marketing campaigns of all time. Viral videos have an unbelievable capability to get your product or service in front of millions of people in a very short period of time. So what is behind a good viral video and how can you come up with one?
First of all we should look at what a viral video is. A viral video is one of those videos that you receive in your email or see on a website that you forward to other people. At some point or another, it makes the rounds all over the internet. Everyone from Bangladesh to Boston has seen it and marveled at it.
A viral video has to get the attention of the people who watch it. It's usually either something hilarious or something that boggles your mind. A great example of a viral video is the one with the soccer player in it from a few years ago. He started by doing all kinds of tricks with the ball and followed it up with kicking the ball into the goal post from a great distance repeatedly. At first, you're not sure if it's real or not. If it is real, it's completely amazing. If it's fake, it's not nearly as amazing, but it's still a pretty cool camera trick. It was later discovered that Nike came up with this video.
While a viral video doesn't have to be some completely amazing computer graphics video like that, it does have to be original. This is the big thing with viral videos. If someone has seen it before, they're not going to pass it on to their friends.
The key to a good viral video is that it has to make people want to pass it on to their friends. You have to make them want to send it along. You can't force them to do it, but they have to want to. Sometimes this can be pretty tricky. In fact, many people might make video after video without success. However, it only takes one video going viral to make your business a huge success. It's almost like winning the internet lottery. If you create the right video, you could create a firestorm of traffic for your website. Everyone knows that the lifeblood of any business is traffic.
Besides being a really cool concept, the video has to have a short section about your website. If you just make a really cool video without any website address, no one will know to visit your website as a result of the amazing video they just witnessed. Therefore you need to put your website address on the screen at some point in the video. Usually the end of the video is the best place to put it after you've gotten their attention.
If you don't create a viral video right off the bat, do not be discouraged. Keep trying and eventually, you just might stumble across the viral video to end all viral videos.
This free video marketing article is brought to you by http://www.mehype.com
Mehype.com offer general internet users the chance to create videos for corporations looking to advertise their products, services or brand. When people view these videos the video creators (and the companies that are being advertised) earn money. Mehype is the creation of a virtual sales force to spread viral brand advocacy through creative video content. Visit www.mehype.com for all of your online video advertising needs.
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