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The problem with marketing blogs is that there are just too many ways to do it. There's Adwords, Yahoo Search Marketing, MSN Adcenter, article marketing and web directories, just to name a few.
To make things worse, many marketers suffer from information overload. With so much information out there on the Internet, it's easy to get lost and confused. Without a marketing battle plan in mind, the blog is pretty much headed for failure. So consider these tips to set yourself up for success.
First, think about your linking strategy. Success for your blog depends on getting targeted traffic, and traffic comes links. Do a little bit of research and come up with a list of traffic sources that you can target. To help you save time, here are some suggestions.
You may wish to consider getting free traffic from article directories, web directories, press releases and other social networking sites. Choose one or two traffic sources and really focus on getting the links out so that your blog gets the much needed early exposure. Article marketing and web directories submissions are highly recommended because these two tactics are easy to understand and implement.
Don't go chasing after the rest of the traffic sources until you feel that you're getting a substantial stream of traffic from your current sources. You may then consider other sources such as uploading viral videos, forums, social networking sites and so on.
Remember, no traffic source is a hundred percent free. You can write and submit articles for free and get clicks within a few days but you still need time to write and submit those articles. So invest your resources wisely to maximize the results.
If your blog is new, you may want to submit your blog to web directories. Web directories will get your blog indexed in the search engines very quickly. There are many free web directories out there that you can submit your links to. Alternatively, you may want to hire someone else to submit your site for you. Go for a service provider with a professional track record and a positive reputation to ensure that the submissions are really done. Whenever possible, ask for verification. The best verfication is when your links start showing in the search engines. You may want to make a small order just to test out the service. If it works for you, continue using the same service provider. If you get this wrong, time and money will be wasted.
Finally, when building your links, place the relevant keywords as the anchor texts of your links. So if you blog is about green baseball bats, just put your links as green baseball bats and not anything else. Also, be reminded that link building requires consistent effort to work. If you're submitting articles, submit ten articles on a weekly basis. If you're submitting links, do the same. Your efforts will pay off eventually, and you may then reap the long term rewards.
If you would like your blog to be featured on popular sites, you may wish to consider buying some Featured Blog Links. Links are keyword targeted, so that visitors know what your blogs are about.
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