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Attracting visitors to the site is not a problem for me but I then wanted something else. I now wanted these people to stay for longer periods and to read more of the pages from the site. I am able to read the stats and even though the results were not exactly poor, they could have certainly been better. The website is a health therapy site as I specialise in helping people to overcome a speech impediment called stuttering. Around six months ago I had an email from somebody who asked me if I was still offering the service. I emailed back stating that I was and he replied by saying that the he had visited the site three years ago and that it had not changed in that time, therefore he was not sure etc. This was quite a shock for me and made me wonder if other people had had the same types of thoughts. I decided to learn from this and then went about re-designing the site. Since the re-design the stats have become a whole lot more impressive and the amount of enquiries has gone through the roof. The site has even improved in rank on the major search engines possibly because they reward sites that do not just appear to be stale.
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