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Once youve drawn the buyers in with your title, the next thing to do is to tell them all about your item with the description. But just what should you write in your description?
At its heart, your item description is an ad. Without making it too obvious, you should be writing sales copy. Youre trying to get buyers excited about your products, and thats usually hard - but on eBay, if you have the right thing to sell and give enough details, the buyers almost excite themselves.
Technical Details
Include every technical detail you know, including the items manufacturer, its condition, how big it is, where and when it was made, its history, and anything else special about it. Dont be too boring, though: the best descriptions are written in friendly, conversational language, and show a real knowledge of the item. Whatever you do, make sure you tell the truth!
Remember that most of the people wholl be buying your item will be just as knowledgeable about it as you are, if not more - this is their hobby, and theyre experts. Dont feel like you need to explain the basics of the item: just go into as much technical detail as you can. As a rule, dont write anything in the description if you dont know what it means, as the chances are someone will, and if youve got it slightly wrong then youll look like you dont know what youre talking about.
Interesting Details
You might find that you enjoy writing a few things about how you got the item, why youre selling it, and who you think might like it. This isnt strictly necessary, but it gives your auctions some character and a personal touch, and can make people more likely to trust you. People might wonder what youre doing selling 500 CDs all at once, and if you tell them the reason, then theyll feel reassured that nothing dodgy is going on. If youre selling them because youre having a baby and you need the space, just say so.
Write as Much as You Can
Leave nothing out of your description, even if that seems to you like it makes it cumbersomely long. There is no way you can be too thorough: someone, somewhere will appreciate that you took the time to write the extra information.
Dont assume that anyone who wants extra information will email you to ask a question: many buyers are shy and wont do it. Think of questions that buyers might have and add the answers to your description, as people generally tend to ask the same questions over and over again.
Each time a buyer does email you with a question; you should both answer their question and update your description so that it will include the answer next time. If people ask questions that are answered in the description, try putting these parts of the auction on a line alone, or in bold, to make them easier to notice.
In the next email, well focus on increasing the number of buyers who respond to your auctions.
Once youve drawn the buyers in with your title, the next thing to do is to tell them all about your item with the description. But just what should you write in your description?
At its heart, your item description is an ad. Without making it too obvious, you should be writing sales copy. Youre trying to get buyers excited about your products, and thats unremarkably hard - but on eBay, if you have the right thing to sell and give enough details, the buyers almost commove themselves.
Technical Details
Include every technical foul detail you know, including the items manufacturer, its condition, how big it is, where and when it was made, its history, and anything else special about it. Dont be too boring, though: the best descriptions are written in friendly, conversational language, and show a real knowledge of the item. Whatever you do, make sure you tell the truth!
Remember that most of the people wholl be purchasing your item will be just as knowledgeable about it as you are, if not more - this is their hobby, and theyre experts. Dont feel like you need to explain the basics of the item: just go into as much technical detail as you can. As a rule, dont write anything in the description if you dont know what it means, as the chances are someone will, and if youve got it slimly wrong then youll look like you dont know what youre talking about.
Interesting Details
You might find that you enjoy writing a few things about how you got the item, why youre selling it, and who you think might like it. This isnt strictly necessary, but it gives your auctions some character and a personal touch, and can make people more probable to trust you. People might wonder what youre doing selling 500 CDs all at once, and if you tell them the reason, then theyll feel reassured that nothing dodgy is going on. If youre selling them because youre having a baby and you need the space, just say so.
Write as Much as You Can
Leave nothing out of your description, even if that seems to you like it makes it cumbersomely long. There is no way you can be too thorough: someone, somewhere will appreciate that you took the time to write the extra information.
Dont assume that anyone who wants extra selective information will email you to ask a question: many buyers are shy and wont do it. Think of questions that buyers might have and add the answers to your description, as people generally tend to ask the same questions over and over again.
Each time a buyer does email you with a question; you should both answer their question and update your verbal description so that it will include the do next time. If people ask questions that are answered in the description, try putting these parts of the auctioneer on a line alone, or in bold, to make them easier to notice.
In the next email, well focus on increasing the number of buyers who respond to your auctions.
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About the Author (text)Uchenna Ani-Okoye is an internet marketing advisor and co founder of www.insightempire.com
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