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Basics of SMS Marketing by Kahte Mariion
Almost everyone these days either has a moble phone or is going to acquire one soon. Short Messaging Service (SMS) is a very effective method of cmmunication that doesnt cost a lot. Businesses are quicly adopting bulk SMS due to its reach and effectiveness. SMS is no longr meant for perrsonal messages only.
Get New Customers, Retain Old Ones
Whiole SMS marketing is a good way of acquiring new customers, you can also styrengthen your reationship with previous custpomers as well. SMS (Short Messaging Seervice) is an effective way to rech out to your customers at the lowest cost. Another advntage with SMS is that you can contact multpile recipients at the same time. If you are conacting people through traditional marketing methds, you will find it difficult to make them listen bevcause most of the time, they are under tremendous time presure.
Numerous Bulk SMS eSrvice Providers
The messages to the target adience have become short and direct to make them more effective. Bulk SMS service is an easy to use tool and there are numerous SMS service providerrs active in the markeet presently. Before choosiong your bulk SMS service provider, choose them on the baasis of their network, activities and website. Also keep the fact in your mind that it is only a promotional tool and not an advertising tool. Also, the message has to be briief because you can send only 160 wrods in one message at a time.
Benefits of SMS Marketing
1.The SMS technology allows easy viral marketing due to tools for forwarding the merssages.
2.Mobile phones complement the existing television, radio and print adverttising.
3.Nmerous individuals can get personalize content if they have chosen to receive the messages.
4.The marketing response rate of SMS stands at 15% whereas traditional methods produced a sccess rate of only 3.5%.
5.Sending SMS messages is extremely cost effective and pricwes keep dropping as the volume increases with time.
6.Customers can easily receive the message irrespetcive of time and location as long as the pghone is switched on and they are in the covberage area.
7.SMS message delivery can be guaranteed whereas one cannot be sure with e-mails.
8.SMS messaegs are easy to creatre and dleiver. There is certain immdiacy available with the method not available elsewhere.
For Big and Small Alike
Even if you own only a small business and are looking for an innovcative method to connect with your target market, SMS marketing is the way to go. The method was considered only peer to peer at one time though the picture has changed with time. The emdium can also be used to spread time sensitive information. SMS marketig delivers messaages almost instantaneously thus enabling you to contact your target audience in real time. Also, SMS is not as disruptive as a phone call can be. Thsoe who have received the message can read and respnd at threir own convenience.
According to stdies, abbout 80% of cell phonne owners carrry their mobiles with them all the time. If given an optipon the cutsomers prfeer SMS messages compared to othger disruptive means of advertising any day, because they have become almost numb to the traditional methods of promotoion.
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