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In essence Technorati is used for searching similar to goggle and yahoo which have 112.8 million blogs and over 250 million pieces of tagged social media. If you are a blogger, Technorati will do wonders in the promotion of your posts if you use it correctly. Much before Technorati appeared on the scene, blogging phenomena had started and was growing with the help of many people and organizations that brought openness and cooperation to the blogging.
Technorati examines the tags that authors have placed on their websites and Technorati Rank is based on how far you are from the top as expressed by the number of blogs linking to you.
Like a map, tags direct your audience to your blog and they let them know what your blog consist of. Tagging is a way of letting people know what your blog is all about. Yopu can include your post on a Technorati Tag page by including a specific link which will "tag" it. The bottom of the list will contain all the words found within "tags". [tag]Technorati[/tag] tags appear in the post's lower portion.
If you want to provide more visibility, exposure, and relevance, use tags as they represent an effecive and easy way to attach simple text lables to your posts and articles Tags adoption has become a phenomenon across the Live Web, and we are seeing a correlative explosive growth at Technorati.
Blogs are conversational in nature, Levy said, and the long tail network that Technorati is assembling will allow brands to be part of that via very targeted advertising. Nowadays, Blogs are considered as the most authentic type of communication related to news and is informative to people who read them.
I have always liked Technorati, it has been a great site for keeping track of interesting topics and finding new bloggers.
Technorati tracks what is happening on nearly 100 million blogs. Despite the problems building, improving and scaling a specialty search engine, Technorati is a company built on passion for the Web, for blogs, for individuals and for society at large.
John Currie has developed the revolutionary new social bookmark software that automatically collects social bookmarking URLs and pings them to the major blog search engines.
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