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Text Ads
A text ad has the advantage of being cheap – You can generally get one for between $10 – 40 per month and get on sites with 50, 100,000 monthly visitors or more.
What is it?
A text ad is normally a short line on your product or service that links back to your site and it is common for text ads to get higher click through rates than banners.
Hot Leads
If you pick the right site and target correctly for minimal outlay you can get a great traffic flow and gain a quality link back to your site as a bonus, to increase your link count.
Buying Text Ads
You can buy text ads through brokers or you can find sites advertising directly - If you go direct you can save up to 50% on the cost (this is normal split between broker and site ) so by going direct you can save this cost.
In terms of quality traffic to price paid, text ads offer excellent value for money.
What are the alternatives?
Well you can write articles or have them written for you and this method is very effective but can be time consuming and more expensive than doing a text ad.
You can of course try PPC and Ad Words but with costs rising and conversion rates poor, text link ads generally offer better quality traffic and lower rate per click.
Banners tend to be more expensive than text ads and click through rates are low.
Target Traffic for Minimal Outlay
Text ads therefore offer advertisers a simple way to get targeted traffic for minimal outlay. With more sites advertising for text ads direct costs are coming down.
Today, getting the search phrases on Google and on other search engines is harder than ever, with the sheer volume of sites on the net.
For most websites the cost of getting to the top on competitive phrases is impossible or is cost prohibitive.
The alternative is simply to get hits from sites that have traffic and a text ad strategy is ideal for companies on a limited budget.
Text ads as part of your online marketing Campaign can be highly effective and if you shop around you can get some great deals and get targeted leads sent to your site.
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