The Air Jordan Fact File

It was designed by Peter Moore. It was released in 1985 and at that time it was considered a great breakthrough in basketball shoe design. This design was later improved and was named Nike Dunk. Actually, every year Nike releases Air Jordan shoes with increase in the number like I, II, etc. Before the arrival of Air Jordan, basketball shoes came in only white color. Air Jordan brought into market basketball shoes which were black and red in color. Upon reintroduction of Air Jordan I in 2001, these shoes were sold out immediately.

Air Jordan shoes are manufactured with different materials being used for different types of shoes. Recent pairs are made of leather, but earlier pairs were made of plastic. That is the simple reason that the new pairs are slightly costly as compared to earlier versions. Nike keeps updating Air Jordan sneakers and spends lot of money in research and development.

Nike has classified Air Jordan shoes based on the year of manufacturing and style. The styles are player exclusive, retro plus, originals, retro, and sample. Nike keeps only one type of Air Jordon from previous releases each year. Later, they subsequently reintroduce them in updated colors and styles. Using the strategy of releasing a new version for only one day for Air Jordan, Nike enhances its popularity and drives demand.

Performance of Air Jordan is excellent. Its support is made from dual-density sockliner. This sockliner has a new quilting pattern for comfortable soft arch support. Advanced shock absorption is possible by TPU compression. This also provides stability and protection from impact. Durable support is provided by midfoot shank plate made from carbon fiber. Air Jordan has extra cushioning with the use of Zoom Air cushioning.

Air Jordan is available in most of the retail stores around the world. The fact is, as the new arrivals are released for only one day, there is always a shortage. Nevertheless, stockists and wholesalers place bulk order in advance and make sure they have the required quantity available with them so as not to disappoint their customers.

Thus, Air Jordan has been symbolized by Michael Jordan as a high profile symbol of sporting shoe wear. Nike has done well to establish this brand as a status symbol and it was a smart move to associate itself with the basketball legend. These sneakers are poplar even after the basketball icon has retired from active basketball. Air Jordan is THE choice for most of the people who would like to opt for good quality shoes that are comfortable and are competitively priced.

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