The Basics of Link Building for SEO

If you have a website that you are hoping to get to the top of the search engines then you need to know about link building. This article will give you some ideas of where you can get links from so you can obtain those top rankings quicker.

Believe it or not I have heard some companies talk about SEO as the things you do to your website only. I agree this is important but without a consistent link building campaign you have no chance at all of obtaining a top ranking in the search engines. Below is our list of the best places to get links from:

1. Directories

There are literally thousands of directories out there that you can list your website in and a large proportion of them are free. This can be time consuming but you should try and submit your website to as many directories as possible. These are great as they allow you to add your own anchor text to your link which is really important in SEO. Getting your keywords into your links will help you to get top rankings more quickly.

2. Article Writing

You should look to write as many articles as possible on your industry and then submit them to as many article directories as possible. With our website I aim to write as least one article every day. This is great because the article directories let you write your own links. This means that not only can you select your own anchor text you can also select the pages you link to. Having this ability will help you to build up a real link profile for your website. Not only will this help with your SEO but it can also help to drive traffic to your website. Believe it or not but many people read the content on article directories and if they like what you have to say there is a high chance they will visit your website and possibly buy from you.

3. Social Bookmarking

The search engines are starting to pay a lot of attention to social bookmarking site and in particular we think that Digg and Delicious are really important sites. The more bookmarks to your site you can get the better as this is seen as genuine interest in your site. When I write an article I add it to my website and then make sure I Digg it. With a lot of interesting articles I have begun to build up a following which is increasing my profile and my weight in the search engines.

4. Press Releases

This cannot be done as much but when you have something interesting to say about your website or business you should consider doing a press release. You will need to pay a top company to distribute your release but if you do so it will appear in a lot of places across the web. In addition in a similar way to articles you will be able to select your own anchor text which will be of a great help to your SEO efforts.

The above are just the places you should be starting and the more places you can think of the better. Try and be inventive and remember to use quality ways of getting links. Stay away from paid links and link farms as these will have very little weight and will just end up costing you money for nothing.

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