The Basics of a Great E-Commerce Website

With the way the economy is going more and more business are moving online, particular shops as you can see dramatically reduced overheads. However in order to be successful you need to make sure you get it right. This article will give you some tips and advice on creating a great E-commerce website.

There are a few must haves on E-commerce websites and below are our top tips:

1. Have important products on home page

It is important that people know you are a shop and so you should have your main products on your home page. This allows you to promote products and can have the affect of getting people to buy things without going anywhere.

2. Have a good navigation system

Customers need to be able to move around your site easily and this can be done with a good navigation system. This means clearly marking categories and sub categories so that people can find the products they are looking for. You should also always have a link to your home page so that people can easily get back to the beginning.

3. Include a Search Facility

If people are looking for a particular product they do not want to browse for ages looking for it. You can get round this by including a search facility. Customers can then search for the product they want and buy it without any effort at all. This will all help to increase your sales and keep your customers happy.

4. Use the 3 click rule

Remember that internet users today are impatient and do not want to spend ages searching for things. With an e-commerce website you should make sure that you products are no more than 3 clicks away from the home page of your website. If people have to look more than this for things they will leave pretty quickly.

5. Use breadcrumbs

We would recommend using breadcrumbs to show people which category and sub category they are in. The reason for this is that people may not always join your website at the home page and may come in at a particular product. It is a good idea that they know where they are which will make them feel more confident.

6. Include all the necessary legal documents

Make sure that you include terms and conditions as well as your delivery policy. You should also make sure that it is very easy for people to find your delivery policy. There is nothing worse than going to a shop and having to search to find out the delivery time. If these things are not clear then it will make people lose confidence in you.

The above tips will help people once they come to your website and should help you to increase your conversions. However it is also important to advertise your website because if people can’t find you then you can’t sell to them. The best way to advertise your business is through search engine marketing and this should include a combination of both paid advertising and SEO. Remember that most people find what they are looking for through the search engines and so if you appear no where you will be missing out on a lot of potential customers.

As a final thought, think about what you like and don’t like on e-commerce websites and make sure you include those or not in yours.

If you have found this article useful then you can get more information from Dazines - E-Commerce website design London. This article was supplied by Dazines - website design, web development, SEO company London UK.

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