The Extra Mile Principle

You can have the hull of a business, but without the fuel of customer support you’re just a nice looking ship bobbing in the harbor. Without customers you aren’t going anywhere.

"People who concentrate on giving good service always get more personal satisfaction as well as better business." - Patricia Fripp

The development of a customer base is an important pre-business start-up plan. Do extensive market research before you launch a business. Once you’ve defined a viable business and are moving forward with a plan, begin to identify a customer base before you have a product or service to actually sell.

Mingle with business associates and friends to identify those who would be willing to do business with you once your home-based business is operational. I suppose you could wait until you actually launch, but by then you move from a proactive position to a reactive position. The first is offense and the second is defense – one places you in a leadership position and the other has you fighting to keep the doors of your business open.

"A name pronounced is the recognition of the individual to whom it belongs. He who can pronounce my name aright, he can call me, and is entitled to my love and service." - Henry David Thoreau

In the world of Internet ecommerce the proper use of a name is less important than the idea behind the above comment by Thoreau. The lesson it teaches is that we should always maintain the best in customer follow-up. This can be done with autoresponders and meaningful opt-in correspondence. Home-based businesses that do not plan for meaningful customer support and service are likely to see fewer return customers because there will always be the impression that there is a lack of ‘personal touch’.

”There are no traffic jams along the extra mile.” - Roger Staubach

Define your business according to the ‘extra mile’ perspective, reach out to customers, thank them for dropping by and then make sure they feel welcomed back.

Can success be far behind?

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: www.highpowersites.com. Start your own ebook business with BooksWealth at: www.bookswealth.com