The Text Analysis Technique

The SMS Broadcasting companies have achieved immense popularity in the recent years. These companies have features with the help of which the small and the big business owners can easily achieve new heights in their business. The characteristics of the SMS Broadcasting companies have provided an option of the Sentiment Engine.

The Sentiment engine is a unique Text analysis application developed with the University of Birmingham. It provides an ‘emotional response indicator’ for feedback left about your organization. This procedure is also termed as the text analysis. Under this, there is receiving of feedback and using the unique algorithm to work out and assign a score to each of your comment. The information that is collected can be then used to find out your customers’ overall feeling towards your brands, products or services. Each piece of feedback that is received allows the Sentiment Engine to develop a better understanding of your organization. By understanding your customers to the fullest, you can ensure success and fame for your organization. The Sentiment Engine was recently recognized for its achievements at the 2008 British Chamber of Commerce Awards. At the core of the Sentiment Engine, there is NLP (Natural Language Processing) Techniques that are able to detect how positive a customer feels towards your products and services. NLP are the modules that are used to categorize and highlight certain words or phrases that may have particular importance. The word sentiment in the sentiment engine depicts the following aspects:-
1. Finding the experience a pleasure (Positive Sentiment).
2. The food was again up to the usual high standards (Positive Sentiment)
3. The services received were slow and the staff was rude (Negative Sentiment).
The categories of the Sentiment Engine include brand (Neutral), Experience (Positive), Service (Negative), Food (Positive), Staff (Negative).

At Rapide, there all various services to enhance the communication processes like The SMS API adds a new dimension of speed and reliability, Text analysis application that provides emotional response indicator’ for feedback left about your organization and also Voice Broadcasting service when a text is just too short to convey your entire message clearly.

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