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In internet marketing, SEO or Search Engine Optimization is the process of improving a website’s volume of traffic to a website from search engines. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site.
The word "SEO" can also refer to "search engine optimizers", terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house.
Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. Visit the SEO Philippines to learn more of this.
There are several techniques in which SEO can undertake, and these techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing.
Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.
An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note.
White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. Learn more of this with the SEO Philippines.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen.
Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Visit the SEO Philippines to know more about this.
Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review.
For more information about Search Engine Techniques and about White Hat and Black Hat techniques of SEO, then visit SEO Philippines in www.myoptimind.com for more details.
www.myoptimind.com
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