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There are several open source publishing platforms that allow businesses to thrive online, with Joomla!, WordPress, and Drupal being the three most popular. So when choosing the platform for your business, how do you know which one will help you optimize your online goals? If you are striving to maximize visibility, generate traffic, and increase clicks, you need to be search engine-optimized for Google, Yahoo, and Bing. Here are 10 reasons why Drupal is the ideal open source publishing platform for search engine optimization (SEO).
1.Drupal is Highly Configurable
Search engines change the algorithms they use for building search results regularly, and Drupal keeps up with those changes for you. Drupal outputs your website in the friendliest of manners with all search engines. Your human traffic may not notice, but the search engines do and they are very grateful.
2.Drupal is Flexible
A key to obtaining a high ranking in the search engines is having ultimate control over highly detailed elements of your site. Drupal allows you to have granular precision with all the details and elements of your site, bringing you as close as you can get to manually built pages.
3.Drupal Stays Optimized
When you add new content and pages to your site, Drupal formats it properly for the search engines and renders them correctly for maximum SEO.
4.Drupal Eliminates Duplicate Content
When you have two different pages on your website that are basically the same, you run the risk of being penalized for duplicate content by Google. Also, when Google sees two different pages and doesn’t know which one is the most important, it splits the importance of each page in half. Drupal makes sure that every page on your site only shows up once, so you can avoid split importance and penalization.
5.Drupal Renders Clean Code
When search engines send their spiders to crawl your site, they are gleaning through your code to understand and rank accordingly. The cleaner the code, the easier it is for the spiders to understand and rank your site higher.
6.Drupal Integrates Easily with SEO
Drupal-based websites easily integrate with third-party SEO tools that will allow you to manage and study your site more effectively.
7.Drupal Fights SPAM
Drupal features several modules that help keep SPAM off your site. If you encourage interaction on your site with blogs, these modules will keep SPAM comments out and quality content protected.
8. Drupal is Landing Page-Friendly
Drupal allows you to create landing pages that talk specifically about what is being sold with the appropriate key words in the right places, and helps convert traffic into customers.
9.Drupal’s Supportive Communities
Drupal has an incredible amount of community support built into its core functionality. You can find support for help requests, volunteering tasks, etc. Leading authorities consider Drupal the top program on the web when it comes to fostering a supportive community.
10.Drupal is Thriving
The Drupal development community currently consists of over 300,000+ websites that have been built with Drupal. These sites are supported by thousands of developers and programmers who are committed to improving Drupal website design. The rallying point for the community is www.drupal.org, where you can get involved with the Drupal community at any time.
The Worx Company, an Oklahoma web design company, offers Drupal website design and development, SEO/SEM, e-commerce services, and online transactions that will work wonders for your website. They will guide and steer your Drupal website design and content management in the direction your business needs to succeed.
Ethan Luke. Drupal website design - A subsidiary of Meridian Data Systems, which was founded in 1983, the Worx Company utilizes a customer centric approach to developing custom websites built exclusively on the Drupal content management system/framework. Supported by a comprehensive process to analyze and execute each customer's needs, The Worx Company develops long term website and web application solutions on an adaptable and expandable platform.
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