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Most Recent Articles
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- Is Google for or against SEO?
In a world where the market is so competitive it is imperative to know what the search leader thinks of the companies making a living under their hat. And, if the industry of SEO is an actual industry at all, and how long might it last if it lasts. - Review of Google's "A spider's view of Web 2.0"
In the fast moving world of web 2.0, balancing user needs with attempts to improve your site’s search ranking can be challenging. However, a quick read of Google’s ‘A Spider’s View of Web 2.0’ makes it clear that putting your users first is the best way for your website to be recognised by the search engine giant. - SEM and the long tail
The long tail is an important concept that describes how markets and culture are developing now that an enormous range of choice is available to consumers via the world wide web. The long tail was popularised by Chris Anderson of Wired Magazine, and has since become a major topic of discussion in the world of online e-commerce.
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