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Most Recent Articles
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- Four Marketing Myths That Steal Sales
How many times has bad advice gotten you into trouble? Yeah, everybody's saying and doing it, so you jump on the band wagon... and guess what... you get the same results as they get. Maybe it's a comfort to know that you're not the only one who played the part of the fool, but when it comes to marketing...you may not have enough leeway to count the loss and go on. - Testimonials: The Key To Boosting Sales!
Testimonials play an important part in advertising - especially for small businesses. Yeah, big businesses with well-known names don't have to worry about it, but small companies can use testimonials as marketing tools to build credibility. - Postcards: The Best-kept Secret Of Modern Marketing
What can be more effective than a brief, captivating message printed on a postcard? It's quick and easy to read at a glance. Yeah, it has a friendly feel that appeals to the emotional side of your potential customer as well. Sure they'll realize it's an advertisement right away, but it has the appearance of a personalized friendly correspondence that is pleasant and low pressure. - 5 Keys To Capturing Prospective Buyers
Spring has sprung. The birds are singing as they busily build nests and do their mating dances. Yeah, it won't be long before the flowers bloom, and grass starts growing. You know what that means...grass needs mowing. When you parked the riding mower last fall, you knew that it would be a miracle if you could get it through another summer. You're going to need to replace old "Betsy" sooner or later, and start thinking about the features you want the next mower to have. - Ten Phenomenal Marketing Tactics
1. An Ounce of Prevention...
How often do fads come and go? Sometimes they're here today and gone tomorrow...other times they're here to stay. Yeah, the problem is that it's pretty darned hard to predict exactly what will happen in the market place this year, much less for the next decade. Just look at the Internet...how much has it impacted marketing techniques in the last decade? Yep, you need to safeguard against unexpected whirlwinds that sweep the market when you are planning your marketing strategy. Don't get stuck on any one product or marketing technique...be flexible. You never know what's coming down the pike! - How To Find Those Hidden Markets
Marketers are always looking for low-cost ways to boost sales volume and profits...it's in their blood...part of who they are. Yeah, they can't resist the urge to find, explore or invent another method to increase the value of their business...and most of them know that there are hiddenmarkets all around - just waiting to be discovered. - 4 Keys To Charming Your Market
1. Paint Vivid Pictures
People buy products for the feeling they get from the purchase. How do you feel when you're relaxing on the water in your brand new boat? Sure, you're like a kid with a new toy... excited, proud and anxious to show it off a little bit. Keep in mind these feelings, and draw word pictures with your advertisements that will stimulate them. - 7 Positive Ways To Turn Complaints Into Assets
1. Be Prepared...
Let's face it...you can please some of the people all the time, but you'll never manage to please all of the people all the time. There will be unhappy customers...that's the way life is. There's not a lot you can do about it...or is there? Being prepared to take a loss to keep a customer happy may seem like poor business sense at first glance, but think of it this way...if you make him happy today, he'll reward your efforts by returning to your store time and time again. Yep, taking a loss today, will pay off in the long run. - 5 Proven Ways To Waste Advertising Money
1. Yo Yo Advertising
My friend Dottie can precisely predict her sales peaks and plummets accurately...and no, she's not into fortune telling. Experience has proven that March, April, and May will bring a lot of money to her account, while September and January will put her in the slumps - 5 Must Ask Questions To Create Effective Advertisements
Are you ready to kick off a marketing campaign that will send your sales to the moon? Whether you're ready to create a Web page, sales letter, or other sales copy, take a moment to ask yourself these important questions before you dive in. Think before you advertise. - 3 Foolproof Ways To Outsmart Your Competition
Let's face it...competition is here to stay. There will always be someone waiting in the wings to woo your customers away from you and into their realm. Yeah, you're always going to have to be on the lookout for new ways to outdo the competition, but there are 3 ways you can minimize the impact they have on your business. - Creating Power Phrases Is As Easy As 1, 2, 3!
Simple phrases can carry an impacting wallop! The key...keep it simple, yet powerful. Power phrases work because they effect the emotions of the reader. They allow the reader to FEEL the benefits that your product or service offers them. - 3 Must-have Strategies To Stay On The Cutting Edge
1. Explore New Advertising Methods
The first sign that you might need to explore new marketing strategies, is a sharp decline in the effectiveness of your advertisment campaign. Yeah, you shell out a lot of hard earned cash to advertise, and the public turns its nose up! Don't wait until your profits are plunging to start hunting for new marketing strategies. - 3 Reasons Postcards Are The Best Way To Advertise
When I say postcard, maybe you think of the old fashioned, jagged edged dull pieces of card stock. Think again! Today's postcards are vibrant, high-impact creations with clip art so real that it'll jump off the page at you. And the best thing about them... - 4 Tried And True Techniques To Create Loyal, Life-long Customers
Let's be honest... everybody knows that people are in business to make money. Yeah, customer's know you've got our eyes set on making a profit, but they still want to believe that you are in business for more than just their money. Do your customers know that you really care about them? Here are 4 "tried and true" techniques to show them you care.
1. Be Personal
I recently walked into a well-known store and spoke with a salesperson who really seemed to have it going on. I felt pretty good about the interaction, until I walked away and heard him reciting the same spiel he had just used with me moments earlier. - 3 Perfectly Effective Ways To Lose Customers
1. Let Them Procrastinate
Yeah, procrastination has stolen millions of dollars from the pockets of business men and women just like yourself. The longer it works on the customer, the less likely they will be to open their wallet and hand over the dinero they've been hording there. - 3 Plans To Expand You Business That You Don't Want To Miss Out On!
1. Find Your Niche
Chances are, you already have a target audience that you are marketing your products to. Let's face it, you're probably looking for ways to increase your market audience and profit...or you probably wouldn't be reading this article. Here's the real facts... you don't have to find a wider audience to increase you sales. - 3 "no Sweat" Tactics That Ban Customer Buying Objections
There are a lot of excuses floating around about why people don't buy. Maybe you've heard some of them: it's too expensive, it's not at the top of my "must have" list right now, or even when a deals too good to be true... it's too good to be true. Customer objections are more easily overcome than you might imagine. Let's take a look at 3 simple ways to wipe out those objections. - 3 Proven Methods For Turning Away Customers And Losing Money
Are you your own worst marketing enemy? Hey, I'm sure you wouldn't intentionally turn customers away... but we all make mistakes. In the following article you'll find some tried and true ways to lose sales and kiss your profits goodbye! - 6 Ways To Guarantee Record Breaking Holiday Sales!
Winter smells fill the air, cool breezes send the geese on their way, and frost steals the color from fall leaves. Yeah, it's that time of the year again. We get out our winter clothes and head for the malls. Shopping and the holidays go together like a hand in a glove. The question is, how many of these holiday shoppers will you woo into your store? Let's look at some sure-fire ways to catch the attention of shoppers and set record profits this holiday season. - 3 Must-see Keys For Expanding Your Business
1. Team Up
No one knows your market like you! What are the main characteristics of your target audience? Find someone else out there who isn't a competitor, but who reaches the same class of customers that you do. Team up with them to do joint promotions! - Postcards: The Unbeatable Vehicle For Driving Traffic To Your Website
Forget about the old-fashioned, outdated postcards with their yellow tinges and jagged edges. Today's professional postcards have them beat a thousand times over! Bright colors that create high impact, clip art the jumps off the page, and quality design spell out new, modern and cutting edge marketing tools. - The Unbelievable Facts: You Can Beat The Competition By Raising Prices!
Hey, that got your attention! You're probably sitting there with a raised eyebrow, and thinking... "Yeah, right!" Everybody knows that you have to have the best prices in town to be competitive... or do they? - 3 Powerful Tactics That Motivate Customers To Buy
Wooing customers is a little bit like dating. No, you can't present the engagement ring on your first date! There's a two-way relationship that grows one step at a time before it leads to the church doors. You can't rush it... you can't skip it... if you're looking for the satisfaction of a life-long commitment. - 3 Marketing Tactics That Will Send Your Sales Through The Roof
When the tide comes in, all boats in the harbor go up... the tough part is figuring out how to bring the tide in. Booming economies come and go and bring surges of profit increases, then ebb to leave behind shortages and tough times. Regardless, there are some business that just seem to weather the tough times with grace, not really affected by recessions. It's almost as though they have a secret source... maybe they do... customers. - 7 Questions Consumers Ask Before Buying Your Product
1. What's the deal?
Customers want to know what they are getting into before they open up their wallet. One of the best ways to upset them is to give them unexpected fees at the last minute. Make the deal plain and simple... no unexpected and unpleasant surprises.
2. How do I benefit?
Let's face it... customer really don't give a hoot about who you are, your hard earned credentials or your company history. They want to know "what this product will do for me?" Spend your time wisely; emphasize the benefits the consumer will enjoy... and you've got a sale! - 3 Foolproof Ways To Soar Through A Recession
Winners are ALWAYS looking for ways to grow their business. They trust their company, trust their customers to come through for them, and realize that a financial crunch offers advantages that aren't available during better economic times. - Impressing Your Customers Is Easy With 3 Guaranteed Tactics
Customer satisfaction isn't one single act, but a group of actions that work together to make their experience a pleasant and satisfying experience. You've probably eaten at a restaurant where the food was wonderful, but the service slow and unprofessional. Somebody was doing a good job, but your overall experience wasn't up to par. There are three areas of service that work together to impress your customers. Provide good service in these three areas, and they'll be back... time and time again. - 5 Must-have Techniques For Creating Unbelievably Productive Copy
1. Get Specific
Nothing can spell out BORING quicker than bland claims that really say nothing. "My clients make more money!" is a perfect example of poor copy that could use a little life. What happens when you change it to, "My clients increased their sales by 23.5% in the first 30 days!" Now that is kicking! It's specific and exciting. - 2 Sure-fire Methods Proven To Convert More Customers
If you're a marketer your number one concern is customers. You've probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consmer loyalty. But the tough question is, "How do I convert prospects into customers?" - Personalize Your Success
Just last week, I used the last receipt form on my counter, and went in search of a new receipt book. It was a fruitless search... I had just used the very last one in the office. Grumbling, I berated myself for not paying closer attention and went to check the mail. - 4 "sale Thieves" You Need To Be On The Lookout For
Many successful marketers began their careers as children setting up a lemonade stand or selling newspapers. Years of experience and exposure to more mature and intricate marketing techniques change a lot of things, but there is one aspect that is no different between selling glasses of lemonade and Internet marketing... customers have the power to decide whether or not to buy your product. - 7 "quick Fixes" Every Marketer Needs To Know About
hen your profits begin a downhill slide or just seem at a stalemate, you scratch your head and ask a thousand times, "What am I doing wrong?" Well, the truth is that you may not be doing anything "wrong", but there may be some things you could do to bring about a change. The next time you're up against a brick wall, try implementing these techniques into your marketing campaign, and watch those blues disappear! - 3 Elements That Make Your Ad Successful
When was the last time you bought a car? Did you really NEED a car? I mean REALLY need a car? Chances are the one you were driving was still running when you bought the car you have now. Yep, Americans rarely buy because they need... they buy because they want to experience the feeling that comes with buying. - 5 Winning Strategies For Mlm Success
1 Find Your Niche
Sure you want everyone to benefit from the opportunity for freedom you have to offer, but face it... not everyone has an interest in extracting themselves from their comfort zone. Successful MLM marketers are willing to step out on a limb, and to change themselves. No, it's not for everyone. - How To Find Those Niche Markets Your Business Can't Afford To Overlook
How many niche markets are perched right under your nose? ...markets you've been overlooking? Hey, take a look at the customers you have right now. Are there any groups that stick out in your mind? Now let me ask you this...Do your advertisements and sales cater to any of these groups? - Market Testing: The Key To Advertising Success
Do you remember your first day as a business owner? You were probably just like the rest of us... pretty darned happy and bit on the proud side. Yeah, back then we thought we could conquer the world. Now we're too busy conquering our own little corner of the world to pay a lot of attention to the rest of the world... unless it's to learn a few tips from successful marketers just like us who have made it big. Tips just like these... that will apply to every market - regardless of the product or service - are a great motivators to try something new. Yeah, you never know when the next idea will be worth a million dollars! - Market Testing: The Key To Advertising Success
Market testing is the key to increasing the effectiveness of your advertising campaign. If you’re like me, just the word testing makes your shoulders slump and a groan escape your lips. Hey, it’s really not that bad... especially when you notice the substantial increase in your bank account! - The Explosive Benefits Of A Natural Market
Last year a local gentleman opened a Mexican restaurant in our area. The unique aspect of the restaurant is that not only is the Mexican food authentic, but the employees are Hispanic as well. When you walk through the doors, you feel as though you’ve stepped into another culture. - Small Ads Produce Dynamic Results: 4 Steps To Exploding Your Market With Small Ads
ynamite comes in small packages... or in small ads in the marketing realm. Our natural instincts scream that BIGGER IS BETTER! Is it really true? Sure, the small advertisement doesn’t have the luxury to of listing all of the benefits and cementing the deal. It does whet the reader’s appetite for more information and clearly directs them to the desired info. Here are 4 easy steps to make small ads work for you. - Hit The Jackpot With Customer Complaints
Our most powerful instinct is to avoid customer complaints, but they may be the best thing that happens to your business. Here’s why... - 3 High-impact Fixes For Your Marketing Woes
How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about. The problem is that we often feel that we've got to come up with some grand plan in order to get our business skyrocketing again. Don't be fooled! Getting back on top of the market isn't as tough as it seems with these high-impact, easy-to-use fixes. - The Top Ten Marketing Tips You Don’t Want To Overlook
1. Combine Emotion and Logic
Consumers buy because the want to experience the benefits of the product or service you have to offer. Evoke those feeling that your clients will experience once they have the product in their hands... and you’ve made a sale. It isn’t until after the sale that they want to justify the purchase. Prepare them with the logical aspects of the purchase before they get the after-the-sale-blues. - Create Fireworks With Your Call-to-action
Every great performance goes out with a bang, right? My favorite finale has always been fireworks. Whether it’s the end of the day at Disney World or a Fourth of July Celebration, I enjoy the bright colors and loud sounds of the explosions. They bring to mind a sense of power and impact that finishes off a great day. - Cash In On Seasonal Marketing
Every time we walk through Wal Mart or your local grocery store, we’re reminded of the upcoming season. There’s a constant supply of displays that go up… Christmas, Valentine’s Day, St. Patrick’s Day, Easter, Fourth of July… and the list goes on in a never ending cycle. - Boost Your Bottom Line With A Power-packed Headline
There’s an old saying… curiosity killed the cat. Let’s face the facts; cats aren’t the only creatures that get sucked into whirlpool of curiosity. Everyday we find ourselves bombarded with moments of curiosity. The best example… headlines! - 3 Secrets To Knocking Out Big Competitors
Nobody likes a bully… especially small business marketers. If you’ve ever felt like the little guy taking punches from a heavyweight champion, you know what I’m talking about. Big business has donned its gloves, and is waiting to put small business down for the count. - Create Marketing Magic
When you think about marketing, chances are pretty good that cartoons and talking animals aren’t the first thing to pop into your mind. You’re probably processing numbers, identifying markets, and looking for ways to cut costs. - Freebies: Kicking The Cheapskate Habit
What’s the magic word in marketing? Yeah, that’s right… FREE! It’s the basic foundation of Marketing 101. That four-letter word captures attention, and spells success. - Innovation: The #1 Skill For Success
Successful people come in a variety of shapes and sizes. Have you ever taken a good look your “business heroes?” They might look like they just stepped off the runway of a modeling agency, or they might look like a windstorm dropped them in a rumpled and mismatched heap. - Four “must Use” Secrets To Dominate The Market
Every business man and woman has a company in mind that symbolizes successful business to them. For me, it’s Microsoft and Bill Gates. I know that not everyone likes Microsoft, but hey… I remember the virtual Stone Age that ruled in the world before Windows! - Millionaire Marketing In 3 Small Steps
What is money? A child might say that it’s something rich people have and poor people don’t. An engineer might go into a detailed and lengthy explanation, but we all know that money is what really “makes the world go around.” - Cash In On Neighbors
What could be more welcoming than the spicy smell of hot apple pie to receive you into a brand new neighborhood full of people you’ve never met? Hopefully you life has been full of warm, hospitable neighbors wherever you’ve lived. Perhaps not… - Technology Controlled Marketing
RSS feeds and blogs took Internet marketing by a storm in 2005. Every time we turn around there’s a brand new marketing vehicle speeding down the Internet highway. In the fast paced race of the virtual world, it’s easy to get swept away in the current of technology. - The “big 4” Promotional Tips
1. Scrap the “Image” and work on an identity.
The first step to success is to get away from the idea of creating an image. In fact, the literal definition of image is an imitation or representation of a person or thing. Now that is exactly what you don’t want to be… an imitation - Break Into The High-flying Crowd
So you want to be top-dog in the marketing world? My grandmother’s advice comes to mind , “Birds of a feather flock together.” Maybe an old Indian I met said it better, “It’s hard to soar with the eagles when you’re strutting with the turkeys.” - Managing Under Fire
Have you ever worked with a “wanna be” firefighter? No, I’m not talking about the heroic men and women who ride in red trucks with sirens blaring and spend their days saving lives. I’m talking about the person in the cubicle next to you who lets things go up in smoke, then erupts in a stream of activity trying to settle the crisis.
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