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Caitlina Fuller's Articles in Customer Service

  • Plastic Membership Cards And Customer Loyalty
    There is just something about that stores that require a membership for you to shop there. For some reason you feel connected to the store and loyal when you are a plastic card carrying member. Of course, you have to pay membership fees to actually be allowed to shop in the store, but this is not a turnoff as one might initially think. Instead, those who have membership cards to these types of stores feel special because they have the privilege of shopping at such a fine establishment. Also, these little plastic cards give members a feeling of power or popularity in a sense because all of their friends and family members will ask them to take them shopping. Now, this works to the advantage of the store and it creates customer loyalty.

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