The Psychology Behind Successful Sales Team Motivation Maintaining employee motivation is one of the toughest problems a Sales Manager has. A tough marketplace demands good employees who are happy to be there. A well-motivated sales team can make all the difference between success and failure. A motivated employee is the most valuable resource for any business, but motivation isn't always given the attention it deserves. Many workplaces don't even try to find a good solution to maintaining their employeesâ level of motivation. This tends to quickly change once everything hits the fan.