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Elizabeth Newberry -'s Articles in Marketing

  • Insurance Companies And Telephone Marketing
    Have you ever wondered how insurance companies go about marketing their insurance policies? Aside from a company Web site, advertisements in the classifieds, and commercials? Many insurance companies get leads – prospective clients – by telephone marketing.

    Many insurance companies use what are known as call center phone systems. These systems call prospective clients in various different ways. There are five basic call center phone systems that insurance companies can use when marketing their insurance policies, but they cover two main ways of marketing to prospective clients. Insurance companies can use auto-dialing systems when an actual insurance agent is calling prospective clients but uses the phone system to dial the client’s number. Insurance companies also use broadcast marketing methods, when prospective clients are called but are not addressed by an actual insurance agent; rather, they are play a prerecorded message.

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