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Most Recent Articles
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- The Idea Of Global Village
First, on the idea of technology and media shrinking ‘space’ and ‘time’. The second aspect is the liberalization of markets and a third angle is the freedom of transportation. These three factors combine to strengthen the notion of the world really being a global village. Most citizens of the ‘first world’ are happy to believe that this indeed is the case. They claim that if they can follow a war being fought in another country on their TV sets like its happening in their living room. The world must have shrunk. They cite instances of people corresponding in a matter of seconds through voice chat and Emails. An old father in Mumbai proudly displays the earnings of his NRI son through quick money transfers. A husband in Sun City smiles as his wife in London gets a bouquet, bought and delivered through internet services. And a young man exults in the ‘small world’ where he breakfasts in Banglore and has lunch in Singapore!!! It is feedbacks of this nature that prompted McLuhan to write: ‘Today, after more than a century of electric technology, we have extended our central nervous system in a global embrace, abolishing both space and time as far as our planet is concerned’ .
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