Optimizing A Sales Page For Search Engines Zero, again, the amount of traffic to your site is zero and I am going insane. If this sounds like you, I would continue reading because you need to see how you can increase the amount of traffic to your site substantially without even doing any search engine optimization outside of your site with the inbound link strategy. One of the most important strategies for optimizing your site for search engines is to use key words that are relavent to the product you are selling or the service you are providing.