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Most Recent Articles
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- AdWords Quality Score Basics (Part 2)
Now we need to ensure that the content of our landing page will get a good quality score. This quality score will be determined instantly by the adbot who will visit your site as soon as it knows the destination URL -- so be careful your landing page has to be 100% ready before you make your advert. - AdWords Quality Score Basics
In my opinion quality score is a real pain, however it’s not necessarily a bad thing once you understand it. The main reason is that it’s not completely obvious to trick--so most people won’t manage to trick it--they’ll lose money and quit. That means that whoever manages to understand it will make much more profit than if it was simple and with a lot of competitors. - Keyword Discovery Trick
Let’s say that you targeted a specific keyword, but you are not making money on it. Maybe you should not target the main keyword, but alternate keywords related to it. What’s the best way to discover those keywords? Simply to let Google do it for you. - Discovering your competitor’s AdWords keywords
There is an easy way to discover which keywords your competitor is bidding on. This service called semrush.com allows you to type your competitor’s url and it’ll find the keywords they are purchasing on AdWords. - Comparing your CTR with your competitor’s CTR on AdWords?
What I’ve found to be an effective way to compare the CTR is to make an AdGroup and put 1 keyword, the one you want to know the CTR of the advert for. Then you add 2 adverts, one is yours and the other one is the one of your competitor. Now if you search with Google that keyword, in any country you want, and you refresh your search, you’ll see that the 2 adverts are rotating (you may have to refresh a few times). What’s interesting to see is that the position is almost always exactly the same. - Impact of domain on CTR and Conversion
It may actually be a very good investment to register 10 or more domains that show the same site, and test the CTR and the conversion. In a very competitive area with low margins the domain itself may make the difference between making a profit and making a loss. - Focusing on CTR for your adverts and forgetting conversions?
Many people simply assume that you should have the highest possible CTR so as to bring as many people as possible to your landing page. Then from there they believe that every keyword has a certain conversion rate for a given landing page. However the advert plays a much more important role in my opinion than just bringing as many visitors as possible to the landing page, it’s actually an opportunity to target the right segment for your landing page. - Discover your competitors AdWords Quality Score?
There is a very easy way to tell what the quality score of your competitors landing page is, all you have to do is create an AdGroup, insert the keyword you want to know the quality score for, then just type exactly the advert INCLUDING the URL of your competitor. Just wait a little and check the quality score you are getting. - AdWords Quality Score Issues with Brand New Sites
The key thing to remember from this is that there is no point to make changes to the landing page if it got a very poor quality score in the first place. No matter what changes you do Google will remember that domain, even if you create a new AdWords account. - Adwords Competitors Quality Score For Better Adverts
Those few results that remain seems to be the ones Google likes the most. Of course you cannot know if it’s all because of the advert (and certainly it’s not) since the bid amount and the landing page will also have a strong impact, however you can assume that people that did bid high and made the effort to make a good landing page probably also took the effort to write a good advert.
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