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Most Recent Articles
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- AdWords Quality Score Basics
In my opinion quality score is a real pain, however it’s not necessarily a bad thing once you understand it. The main reason is that it’s not completely obvious to trick--so most people won’t manage to trick it--they’ll lose money and quit. That means that whoever manages to understand it will make much more profit than if it was simple and with a lot of competitors. - Comparing your CTR with your competitor’s CTR on AdWords?
What I’ve found to be an effective way to compare the CTR is to make an AdGroup and put 1 keyword, the one you want to know the CTR of the advert for. Then you add 2 adverts, one is yours and the other one is the one of your competitor. Now if you search with Google that keyword, in any country you want, and you refresh your search, you’ll see that the 2 adverts are rotating (you may have to refresh a few times). What’s interesting to see is that the position is almost always exactly the same. - Impact of domain on CTR and Conversion
It may actually be a very good investment to register 10 or more domains that show the same site, and test the CTR and the conversion. In a very competitive area with low margins the domain itself may make the difference between making a profit and making a loss.
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