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Most Recent Articles
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- Focusing on CTR for your adverts and forgetting conversions?
Many people simply assume that you should have the highest possible CTR so as to bring as many people as possible to your landing page. Then from there they believe that every keyword has a certain conversion rate for a given landing page. However the advert plays a much more important role in my opinion than just bringing as many visitors as possible to the landing page, it’s actually an opportunity to target the right segment for your landing page. - Discover your competitors AdWords Quality Score?
There is a very easy way to tell what the quality score of your competitors landing page is, all you have to do is create an AdGroup, insert the keyword you want to know the quality score for, then just type exactly the advert INCLUDING the URL of your competitor. Just wait a little and check the quality score you are getting.
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