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Gray Rollins -'s Articles in Marketing

  • How To Do A Teleseminar
    If you are a consultant, business coach, teacher, professional, speaker, lawyer, direct marketer, or business trainer, you have knowledge and skills that can be of value to others and they’re willing to pay for that knowledge. Why not offer your services online? Here’s how to do a teleseminar.

    There is plenty of money to be made teaching. And a great way to make an income is by teaching about something you love and enjoy. Teleseminars have a very high profit margin and they are easy to produce. You can use the same information bundled different ways to create different sources of income. It’s the perfect solution for business entrepreneurs.
  • What You Need To Know Before Hiring A Copywriter
    The right copywriter can help you take your business to the next level. If you are putting together text based marketing material including a web site, a brochure, an advertisement, or a direct marketing appeal letter, a copywriter who knows the business of selling can really give you a leg up on the competition. However, working with a copywriter can do your business venture more harm than good if you make a hiring mistake and end up with the wrong writer for your purposes, or if you don’t know how to best take advantage of the skill set your writer provides. To make sure you hire a copywriter who will help you rather than hinder you, make sure your writer is a good fit in two key ways. The best copywriter you can hire is one who knows a lot, but wants to know more.

    To do a great job on your project, the copywriter you hire should know a lot about the specific format you’ll be working in; about the audience you’ll be appealing to; and about the industry the product or service you’re pitching is a part of. Look for a copywriter who has a strong background doing work similar to your project. From brochures to web sites to persuasive slide shows, every marketing format has its own unique demands, so make sure the writer you hire knows the format you’ll be working with inside and out. The best brochure writer may be a bust when it comes to creating a dynamic text for the Internet, and vice versa, so be sure you pick someone who is equipped to do the job you have.
  • A Look At Web 2.0 Trends You Can Profit From
    Profiting From Web 2.0 Trends

    Web 2.0 represents a world of busy bodies. Web users strive to communicate, to change applications for the better, and improve each other's sites and software. Web 2.0 trends are pushing anything interactive and collaborative ahead of the pack. The applications that require collaboration are the ones attracting the highest number of users.

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