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John Ugoshowa's Articles in Email Marketing

  • Auto Responder Improvements
    Stuck in an auto responder rut with only your eZine going out regularly? Get out of the rut with some of these ideas for improvements.

    1. Provide back issues of your eZine archives via your auto responder instead of hosting all your archives online. This will give your subscribers and web site visitors easy access to them and offers a chance to include graphics, audio and video and other components all rolled up in .pdf files for quick, easy download.
  • Auto Responder Marketing Techniques
    The Internet offers many means of affordable marketing with auto responders. Here are a couple of popular ways of using them.

    DIRECTORY
    Some webmasters set up link or article directories on their sites. They create a directory on a specific industry topic, placing their own ad or banner along the top. Then they invite others to add their website links via a link exchange program, listing themselves in your directory. Or they invite articles to be submitted that include a resource box at the bottom of each with a link to the author’s website. This results on increased traffic as sites link up across the World Wide Web. Enter “link exchange software” or “article directory software” into a favorite search engine for help with each.

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