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Jonathon Hardcastle -'s Articles in Internet Business & Marketing

  • At Your Doorstep
    In today's world, functioning without the most integral entity such as the Internet is simply next to impossible. No other technology developed and was able to envelope the entire globe like the Internet. Necessities of life and accomplishing daily tasks- beginning from buying groceries to making business transactions, all kinds of motives are achieved using the Internet. Owing to the broadband connections and the cable networks, most of the computers are hooked to the addictive world of glamour, style, fashion and trend around the clock.

    The most captivating achievement of the Internet however, is the facility of online shopping. Shopping has been simplified and made easy without facing the trouble of leaving the house etc. Online shopping covers nearly every thinkable item, every accessory, consumer goods, capital goods, machinery and what not. The transaction is simply made through the consumer's credit card.
  • Choosing A Computer For Freelance Graphic Design
    For many years, when a freelance graphic designer chose a new computer, Macintosh was the automatic choice. Macintosh computers provided the memory, processing speed and storage necessary for large design files. Most graphic design firms and printing companies used only Macintosh computers. Today, that trend continues but PCs are making inroads in what used to be territory exclusive to Macintosh. Therefore, the decision on what computer to purchase is not as clear cut as it once was for graphic designers.

    Hardware is the first consideration of most freelance designers. While PCs have been proven to rival Macs in terms of processing speed, some people claim that Macs still process large graphic files more efficiently. Also, Macintosh computers have a better maintenance record than most PCs. However, when a hardware problem does arise a Mac can cost more to repair.
  • Four Options For Paying Bills Electronically
    More and more Americans are turning to the Internet to pay their monthly bills. Whether it's through their bank's website, a bill paying service, a vendor website, or direct debit, they enjoy the convenience and speed of paying bills in this fashion. Each method has advantages and disadvantages and one method may not fit all needs.

    Paying bills through a bank website allows you to set up payees and schedule payments to be disbursed on a schedule you determine. Many banks now offer this service free of charge. Payment is sent either electronically or by paper check. However, this service may not be suitable for people who prefer to pay their bills very close to the due date as there is a lag between the consumer setting up the payment and the bank actually sending it. Different banks have different lag times, but it's safe to count on 7-10 business days before your payment is received.
  • Signs Of A Reliable Web Site
    Students and professionals alike are turning to the Internet to perform research for work and school, handle investments , etc.. In recent years, many people have begun to believe that everything contained in the Internet is fact, but this is obviously not so. The Internet is an amazingly broad resource for research, but unless a user knows how to look for signs of reliability, the information gathered during Internet research may not be accurate or of the highest quality available.

    Reliability can be judged at a high level by investigating the domain name. There are no restrictions on who may apply for a .com, .net, or .org domain. However, the .edu and .gov domains are restricted to government agencies and educational institutions. Therefore, information gathered from these sites can be considered more reliable that that obtained from other domains. However, it is important to note that many educational institutions allow students to publish pages under the .edu domain and that information may not be vetted by the institution.
  • Ethics And The Internet
    The focus of ethics and the Internet (E&I) research is directed on peoples' actions rather than mere technology itself. At great human and economic cost, resources drawn from governments, industry and the academic communities have been assembled into a collection of interconnected networks called the Internet. Begun as a vehicle for experimental network research in the mid-1970's, the Internet has become an important national infrastructure supporting an increasingly widespread, multi-disciplinary community of researchers ranging from computer scientists and electrical engineers to mathematicians, medical researchers, astronomers and space scientists.

    As is true of other common infrastructures (e.g., roads, water reservoirs and delivery systems, and the power generation and distribution network), there is widespread dependence on the Internet by its users for the support of day-to-day activities. The reliable operation of the Internet, and the responsible use of its resources, is of common interest and concern for its users, operators and sponsors. Network infrastructures underscore the need to reiterate the professional responsibility every Internet user bears to colleagues and to the sponsors of the system. Abuse of the system thus, becomes a matter above and beyond simple professional ethics.
  • The Need To Be Online
    One can say that things seem to be more difficult for a manager, who deals with e-commerce, as any action taken must be made with speed and accuracy. But as the new economic rules show, speed and accuracy is considered to be a must for any type of company. This is the outcome of a very important shift that has happen to retailing. The power has gone to the buyer. Since competition and global markets have given to buyers more choices-more products/services to choose from, more ways to buy, and more access to information-they are more and more in control of both transaction and sales. Where once there was scarcity of choices, there is now an overabundance of options. Thus, companies must now formulate marketing strategies to achieve the desired competitive advantage. The interesting issue here is that the battlefield where competitive advantage is won or lost is not on based on best price but on access.

    What is critical today is accessing the customer. How, where, when, and what he or she buys and, most importantly, owning the relationship with them. Internet enables business models and the emerging marketing strategies give e-businesses the tools to reach the consumers whenever and wherever they choose to perform a purchase. As specialists believe, the companies that first will recognize and act to incorporate the strategic changes happening in their industries will be the winners in the recently formed new economic state. But, as competition in almost all markets has proven to be very adaptive to change and the reaction patterns used can easily transform the scene, Internet and e-commerce have become a highly important matter for companies that strive to find ways to reduce operating and transaction costs, find new resources, upgrade services and actually fulfil customer expectations better than competition. At the same time today's corporations have to overcome threats and problems that arise and keep their clientele satisfied at all times so as not increase the number of lost sales.
  • Getting Online
    The Internet has recently celebrated its thirty-sixth anniversary. Originally designed around 1969 to allow the exchange of packets of bits between computers, it remained for a long time restricted to the exchange of scientific data between scientists and secure information within governments. Then electronic mail and bulletin boards became increasingly popular among those with access to it. Actually, it was only in the 1990s that the Internet became a popular means of communication. When in 1993, the US federal government opened up the network to commerce, the creation of the Hypertext Mark-Up Language (HTML) laid the basis for universal accessibility.

    Since then the growth has been phenomenal. Different surveys today suggest that fifteen percent of people worldwide are using the Internet, or simply "the Net." The daily use of the World Wide Web is gaining tremendous popularity among those possessing the adequate tools and means to explore it, and the number of users increases by the hour. In fact, the Internet has revolutionized the computer and communications world like nothing before. The invention of the telegraph, telephone, radio, and computer set the stage for this unprecedented integration of capabilities. The Internet is at once a world-wide broadcasting capability, a mechanism for information dissemination, and a medium for collaboration and interaction between individuals and their computers without regard for geographic location.

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