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Most Recent Articles
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- Understanding The Importance Of International Business
International business is all business transactions-private and governmental-that involve two or more countries. Why should one be interested in studying international business? The simplest answer is that international business comprises a large and growing portion of the world's total business. Today, almost all companies, large or small, are affected by global events and competition because most sell output to and/or secure suppliers from foreign countries and/or compete against products and services that come from abroad.
More companies that engage in some form of international business are involved in exporting and importing than in any other type of business transaction. Many of the international business experts argue that exporting is a logical process with a natural structure, which can be viewed primarily as a method of understanding the target country's environment, using the appropriate marketing mix, developing a marketing plan based upon the use of the mix, implementing a plan through a strategy and finally, using a control method to ensure the strategy is adhered to. This exporting process is reviewed and evaluated regularly and modifications are made to the use of the mix, to take account of market changes impacting upon competitiveness. This view seems to suggest that much of the international business theory related to enterprises, which are internationally based and have global ambitions, does often change depending on the special requirements of each country. - The New Billionaires
For the twelfth straight year, Bill Gates continues to be the richest man in the world with a net worth of $50 billion, according to the authoritative Forbes magazine, the business world's bible of wealth and fortune. Microsoft's founding father may be less active in the corporate world these days, but he still sits comfortably at the top of the hill as the inspiration and subject of envy of all would-be billionaires.
Based on a recent report released by Forbes, becoming a billionaire these days is not as hard as it used to be. The publication reveals that there are now a record 793 billionaires around the world, compared to 691 in 2005, with an average net worth of $3.3 billion. Combined, these 793 men and women have a net worth of $2.6 trillion. - The Publishing Business
Publishing is a fascinating business and the process that goes into the making of books and newspapers is an interesting one. These days, with the world of digital information and the internet upon us, the scope of publishing now also includes websites, blogs and the like.
From the business perspective, publishing isn't just printing literature or information but also the development, marketing, distribution and even promotion of the printed works. It is not as simple as it may seem. - Was Apprentice A Cultural Outcome Of Post-modernism
Among many things, Donald Trump is a successful businessman and an extremely wealthy individual. Donald Trump is perceived by the mass public as a true corporate King. The question is who are all these people that competed so fiercely against each other during the hour that the Apprentice show was broadcasted and why did they strive to prove their skills so as to secure their position in his empire? One might support that they are the products of America's powerful media networks, the gladiators of our postmodern reality. But are these reality shows we tend to watch ritually, the mirroring of our contemporary culture, or are they the outcome of today's spectators' confusion regarding the prevailing notions of modernity, revolution and self-development?
To be a citizen of the modern world, is equivalent to remain open to change and evolution, to be able to explore and create, accept or reject, all those forces and trends that shape the global scene and the mere self at the same time. This ongoing change, the development of human history, has been classified according to scholars as the act of relating modernization (the socio-economic process) with modernism (the cultural vision), through modernity (the historical experience). But this powerful process, although once considered linear, has evolved over time to the point that it can now be conceived as "curved," since modernism has experienced a major decline during the 21st century. This realization can be partly explained by the fact that social, political, or economic revolutions have ended, while the upcoming reformations are not fostered by the bourgeois engagement, but mainly by the continuous technological progress limited to specific time fragments which make any kind of revolution seeming obsolete.
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