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Most Recent Articles
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- Advertisements And Self Esteem
Living in the information age, advertisements act as the necessary stimuli for consumers to acquire a product or service, so as to produce revenue for the company's product or/and service that is marketed. In many occasions, advertisements act as role models, since people have been found to have the tendency of feeling better about their own bodies or actions, when these are aligned with the broadcasted advertising image. These groups are usually presented in modern ads, which in their scenarios reflect the inner needs of today's customers. Thus, it is understandable why people want to buy a product so as to become a new member of that specific group the advertisement shows.
In fact, today is very easy to become that other person you imagine you should be, as long as you consume what an ad tells you that you should in order to be directly related to the product/service starring in the advertisement. Feeling better about yourself because the selected ‘cover' best suits the occasion, is considered shallow in my opinion, as I tend to judge people not based on appearance and lifestyle choices, but mostly by understanding their intellectual abilities and examining their talents. - Remembering David Ogilvy
July 21 this year marks the seventh death anniversary of David Ogilvy, the renowned "Father of Advertising," whose original thinking and insistence on certain basics rocked Madison Avenue in the sixties and seventies.
It is a great tribute to the man that the four basic principles he started in his day - a dependence on research, professional discipline, creative brilliance and a preeminent regard for delivering results to clients - still form the blueprint of today's advertising agency business. - The Complexity Of A European Unions Marketing Plan
Many marketing experts argue that marketing is a logical process with a natural structure that can be viewed primarily as a method of understanding the marketing environment; using the marketing mix; developing a marketing plan -based upon the use of the marketing mix; implementing a plan based on the selected strategy; and finally, using a control method to ensure that the strategy is adhered to. This marketing process is reviewed and evaluated regularly and modifications are made to the use of the marketing mix tactics in order to take into account any possible market change that might impact upon an organization's competitiveness.
This view of marketing seems to suggest that many of the marketing theories employed by multinational enterprises are international in scope and have global consequences. The EU market constitutes a different marketplace if examined in terms of the various cultures that co-exist, the multiple levels of competition, and the organization strategies used in order to penetrate its markets. Although these differences and their implications interfere with business planning, the E.U. is considered as an opportunity by numerous companies that decide to expand to other markets by using the appropriate internationalization strategies and competing with major global players in terms of sales, profits, market shares and organizational momentum.
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