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Most Recent Articles
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- Driving New Cars For Free: Is There A Catch?
Advertisers have seized upon a new way to get the word out about their products: slap their ads on your vehicle. Actually, this isn’t an entirely new way to promote products as it has been in the experimental stages for years in limited markets. Now, however, the practice has become so widespread that companies around the globe are doing it. Soon, many cars in Mexico and France along with vehicles on the streets of California, Florida, and elsewhere will be sporting ads pitching a variety of products. In some cases the advertisers will pay you a monthly rental fee to place ads on the car you already own, while in other cases you could find yourself behind the wheel of a brand new car.
When I first heard about this concept, I thought: what’s the catch? While every program is different and there are probably scammers mixed in with the legit companies, for the most part these “ads on wheels” or “rolling billboard” programs are on the up and up. You’ll have to check with the individual program for contractual details, but this is what I have found out about what some of them are offering:
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