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Most Recent Articles
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- 5 Print Ad Essentials!
Writing an effective print ad, particularly a classified advertisement, requires that you remember five essential points. Failure to implement these points correctly can cost you much in the way of time lost and a sale missed.
You've just cleaned out the attic and straightened up the garage. You've identified items you no longer need, but they certainly have a cash value to them. You could really use the money, but you don't want to post the information on eBay. What to do? You create a classified ad! - Saab Cars: Born From Jets
The latest marketing campaign from Saab cars traces the automaker’s origins back to the days to when the company was formed from a Swedish aircraft maker. One ad mentions that 16 aircraft engineers designed the first cars, which were based heavily on aerodynamic aircraft design. Apparently, the “born from jets” slogan is meant to convey to the public that the same quality that goes into building jets goes into building their cars. What isn’t mentioned is that the company that built its first automobiles in 1949 is now part of General Motors, the largest automaker in the world. The Saab jet division is separate, still owned by the Swedes. Are the ads misleading? Perhaps, or maybe Saab is attempting to distance itself from General Motors and to stand on its own four wheels. Let’s take a look at Saab then and at Saab now.
After observing several ads about Saab, I decided to conduct a little research into the company. What I learned is a fascinating account of how a small, Nordic nation turned out not just one, but two high quality car lines. The other company is, of course, Volvo. This is simply amazing in that even today the country numbers just over nine million citizens; truly Swedish engineering is as advanced as any country on the face of the earth. - Olds Resurrection?
Back during the late nineties, a conversation at a swank Auburn Hills, Michigan, French bistro turned heated when the talk shifted from personal pleasantries to discussing the ending of one of the most storied names in the automotive world: Oldsmobile. Gathered together in a separate room, the eight men and one woman were tasked with the responsibility of plotting multi-brand strategy for General Motors as well as to discuss concept cars that would make it off of design team drawing boards and onto production lines.
Suddenly, a red faced, balding middle aged man got up and left the group, and walked at a clipped pace through the crowded restaurant and out onto the front sidewalk. The remaining group was stunned, but the silence was soon broken by the leading EVP who announced what everyone already knew: the Oldsmobile name would be abandoned and Saturn would take its place in the GM line up. - Blurbs...Think Pithy
Sometimes a “blurb” can go a long way toward helping stir up interest in a newsletter or in a web site than an average length article. Generally, a blurb is defined as a pithy paragraph that gives out enough details to generate an, “I want to learn more” response from the reader. As a rule of thumb, most blurbs are one paragraph in length and contain no more than 100 words. Alternately, two or three smaller paragraphs can also be effective, depending on the room available.
A blurb can be particularly useful when you want to attract attention to a topic, without setting aside an entire web page for an article. A link at the end of the paragraph such as: More… can generate the needed click through to the rest of your article or directly to the product that you are selling.
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