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Most Recent Articles
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- Search Engine Wars: Google Thumps Yahoo, Msn
Well the score is in: Google has resoundingly thumped Yahoo and MSN in the ongoing search engine wars. I wouldn’t have believed it if I hadn’t read it myself; Google continues to grow in size and popularity while Yahoo and MSN continue to firm up their “also ran” positions. What does this mean for you? Plenty, especially if you are wasting your time with the other search engines.
Yes, I am surprised. My previous statistics were evidently a bit outdated as I had the search engine war between the Big 3 Providers -- Google, Yahoo, and MSN -- running a tight 1-2-3. Indeed, it must have been early in 2005 the last time I bothered to look at the statistics, but at that time my stats showed that Google controlled 36% while Yahoo and MSN were running at 33% and 32% respectively. Yes, the statistics total to more than 100% since they include those people who use more than one search engine [in this case they are counted twice]. - High Paying Lateral Keywords
If you run AdSense on your site you know that some words pay more than others, much more in fact. More than likely you have also learned that terms like "structured settlements" and "mesothelioma" can produce incredibly high PPC revenue, if they show up on your site at all. Unfortunately hundreds of thousands of other webmasters are "on" to this practice judging by the number of sites created regularly to capitalize on the phenomenom. So, where does this leave you? Out in the cold? No, by going after "lateral" keywords and terms you can produce a site that is even more profitable than these other sites. I will show you how you can do just that.
What do I mean by "high paying lateral keywords?" Essentially, these are words, or terms, that webmasters dismiss as not being relevant or are unrelated to certain high paying keywords. For instance, you know that the term "free adware" has a nice payout. You gear your article or page accordingly to have AdSense produce the lucrative ads and, instead, you come up with ads that are relevant but not big payers. Should you give up? No, of course not. Instead, research similar terms that can also serve up high paying ads and go with them. In this case the following could be considered:
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