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Mercedes Aspland's Articles in SEO

  • How to Build a Solid Internet Presence
    If you want to take your business online it is important you do it right to ensure you get the most out of your efforts. There are three main areas you should concentrate on to build a quality online presence and this article will consider them in turn.
  • How do you pick your SEO Goals?
    Picking the correct goals for your SEO campaign will play a big part in determining whether it is a success or not. Many companies that come to us have specific goals that may not be right for them. The aim of this article is to give you some advice on why picking goals is not so simple.
  • Back linking Techniques
    If you have an SEO campaign running then you will always be looking at ways to get links to your website. There are so many different ways it can be hard to take it all in. This article will look at getting links in your particular niche and give you some advice about how to obtain them.
  • What is Website Optimisation?
    Anyone looking to get to the top of the search engines will hear a lot of terms talked about. One of the ones you might here is website optimisation. The aim of this article is to give you our opinion on what website optimisation is and how it can help you.
  • Does the Google Sandbox Exist?
    If you are looking to undertake an SEO campaign you may have heard the term Google Sandbox but what does this mean and does it really exist? The aim of this article is to answer these questions and to give you some advice why it might be used.
  • Website Navigation for SEO
    Are you setting up a website and want to make sure it is search engine friendly. One of the major things you need to consider is the navigation on your website. If it is done wrong then you could come across a lot of problems. The aim of this article is to give you some advice and tips on the best way to set up your navigation.
  • Social Media Marketing Websites
    If you are looking to market your website then you will want to consider all the options. Social media marketing is something you should definitely consider. The aim of this article is to look at some of the main social media sites and consider how they are important to your marketing efforts.
  • Are Your Meta Tags important?
    If you have had a website designed then it is likely your web designer will have mentioned SEO. If they are experienced in SEO you will probably have got good advice. However many will focus on the onsite factors and in particular your meta tags. This article will consider what your meta tags are and whether they are important.
  • The Benefits of Long Tail Keywords
    If you are starting an SEO campaign you might not know the best keywords to choose for your business. This article will assume you know how to determine the value of keywords but will look at the value of the different types of keywords you can choose.
  • The Basics of Link Building for SEO
    If you have a website that you are hoping to get to the top of the search engines then you need to know about link building. This article will give you some ideas of where you can get links from so you can obtain those top rankings quicker.
  • Designing a Website to be Search Engine Friendly
    If you are creating an online business then you will find that most of your customers will come from the search engines. For that reason it is vital that your website is set up to be search engine friendly. This article will give you some tips to ensure your website is set up correctly.
  • Search Engine Optimisation - The Basics Explained
    Working for a company that offers SEO I get a lot of people asking me about it and wanting to know how they do it. Unfortunately with so many people claiming to offer the service many people will hear things that are not completely accurate. The aim of this article is to give you a basic understanding of what needs to be done and some things to look out for.
  • How to Select Keywords for the Small Business
    If you run a small business it is unlikely that you will have endless amounts of money to spend on marketing. For that reason you need to look for ways to get top search engine rankings without needing to take on the big boys. This article will give you some advice and tips on the best way to target your website to customers.
  • Some top SEO Strategies
    With the internet expanding every day it is becoming harder and harder to get top search engine rankings. For that reason you may need to implement different tactics in order to get your website found. This article will give you some basic tips of things you can try.
  • Should you use PPC or SEO?
    If you have a website it is more than likely you will have heard a lot said about PPC and SEO. If you are like a lot of people we work with you will be wondering what is the best to go with and what should you really be doing. This article will give you some advice and tips on the best way to approach your internet marketing campaign.
  • Flash and Search Engine Rankings
    Are you considering having your website created in Flash? If so have you considered the effect on your search engine rankings? If not then this should be a concern of yours as you may have heard a lot about Flash sites not getting ranking. This is not the case and there are ways round it, this article will give you some advice on the best way to handle a Flash website.
  • Deep Linking and its importance to SEO
    If you know anything about SEO you will be aware that links to your website are vital to obtaining top search engine rankings. However are you aware what deep links are, how to get them or why they can benefit your website? The aim of this article is to explain all the mystery.
  • The Basics of Website Optimisation
    There has been a lot written about website optimisation or search engine optimisation and it can all become confusing. I use the term website optimisation for what you can do to your website. Each page needs to be considered separately and the rules followed for each. This article will give you some advice and tips on what you must do to each page.
  • Things to Consider Before Beginning and SEO Campaign
    If you have a website and want to begin SEO, have you thought about it properly? Do you know what you want you want to achieve and have you planned properly? The aim of this article is to give you some advice on the things you need to think about before you get started on your SEO campaign.
  • Search engine Optimisation Black Hat Techniques
    If you are looking to start doing SEO on your website you will hear a lot about what you need to do. However there is also a list of things that you should not do. The aim of this article is to give you some tips and advice on things you should avoid in your campaign.
  • Bounce Rate and Google Ranking
    If you are embarking on an SEO campaign you want to make sure you get all the factors right. The aim of this article is to look at the way the bounce rate of your website affects your ranking and what you can do to change it.
  • Researching Keywords for your SEO Campaign
    Do you have a website or are you in the process of getting one. If the answer is yes then you are bound to know the importance of search engines. All website owners want to appear at the top of the search engines but how do you determine what to appear at the top for? The aim of this article is to give you some help with selecting your keywords.
  • The Latest Updates From Google
    If you have a website that you are optimizing and are looking at the best way to achieve the top rankings you will probably already be frustrated with the amount of secrecy there is around Google. This article will give you some advice on the latest comments from Google and how that can help you with your SEO campaign.
  • The Best Way to Monitor SEO Success
    Are you running a SEO campaign and are not sure exactly what the benefits are to your business? It may be that you are not monitoring the correct things to get the necessary information. The aim of this article is to provide you with some information on the best ways to monitor your SEO campaign.
  • SEO - Should you Do It Yourself?
    There are many things to consider when embarking on an SEO campaign, the first being, can we do it ourselves or should we get a professional in. This article will highlight some of the main issues you should think about before making your decision.
  • Using Forums to Bring Traffic to your Website
    Every website owner is looking for ways to bring more traffic and in particular targeted traffic to their website. By doing this you will most likely increase your sales and therefore your revenue and profits. There is no doubt that forum posting is a very effective way of increasing your website traffic.
  • Incorrect Information given by SEO Companies
    If you are looking to embark on an SEO campaign for your website then read this article and find out some of the incorrect things web design companies will tell you about SEO and how to counter their claims.
  • Domain Value Tips
    Have you seen really expensive domain names out there and want to know the real value of it then read on.
  • Why Invest in SEO?
    Have you looked into search engine optimization and thought it was amazingly expensive and so put off beginning your campaign to concentrate on paid advertising? If this is the case then you may find the following information very useful.
  • Internal Linking Strategies for Effective SEO
    If you want to know how to make your website search engine friendly this article will help. If you get your linking right it will be a great help to your SEO campaign. The strategies in this article will put you a long way towards an effective internal linking system.
  • Effective Onsite Optimization
    Are you starting a new website and want to make sure it is set up properly for the search engines? This article will tell you the steps to follow to ensure your website is fully search engine friendly and will begin you on your SEO campaign.
  • Top 6 Tips to Ethical Link Building
    Are you embarking on an SEO campaign and know your shoudl be building links but want to know the best way to go about? This article will show you the best ways to build links to your site that will get you up the rankings quicker.
  • From Archie to Google
    Search Engines are something that everybody uses now, but how did we get here and how did the market leaders appear.
  • The future of search engines
    Search Engines are now a vital part of every internet users life, but as the competition ramps up what is the future for search engines?
  • Corporate Cybersquatting what is it?
    Cybersquatting is the illegal use of a popular domain name belonging to someone else with intent of profit. Said profit is made by selling the domain name back to its rightful owner for an inflated price. This technique is illegal and you would be excused to assume that it is only used by Internet scammers looking to make a profit. The truth is that, in recent years, there have been a great number of cases where this strategy was employed by large corporate companies.
  • Spamming Techniques
    The vast majority of Internet users are familiar with spam. Who hasn’t received an e-mail letting them know they have just won the lottery in Nigeria? Or posing as your bank and asking for your account details in order to "confirm" them? Despite the publicity spamming has had over the past few years, millions of people become victims of such scams every year. Let’s take a closer look at the different kinds of spam.
  • Anchor Text - Importance to SEO
    If you are embarking on a search engine optimization project for your website then you may have heard people mention anchor text. However you may not be sure exactly what this is or how it can help you improve your rankings. This article aims to demystify this issue and help you obtain those high rankings quicker.
  • Social Networking in SEO
    There are a vast array of social networks out there and they all have a slightly different purpose. This article aims to show you how useful they can be in your SEO efforts.
  • Steps To Select Your Website’s Keywords
    Being found in a search engine is what every internet business is hoping to achieve, but being found for the right search terms is even more important. What are the right search terms and how do you decide on them? This article will give you the steps you should go through to select your keywords.
  • Search Engines - How do they work?
    There are so many websites now that you can find almost anything out on the internet. The disadvantage to this is that there is so much to look through that it can be hard to find what you are looking for. This is where search engines come in. Most people at some time will go to a search engine to find the answer to a question or look for a service, but where does the search engine get the answers from?

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